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2005 Full-Year IAB Internet Advertising Revenue Report

Internet advertising revenues (“revenues ”) in the United States totaled over $12.5 billion for the full year 2005, with Q3 accounting for $3.2 billion and Q4 totaling $3.6 billion. Internet advertising revenues for the full year of 2005 increased 30 percent over 2004.

Highlights include:

  • For the third consecutive year, revenues post record results –Total revenues for the 2005 fourth quarter increased 15 percent from the 2005 third-quarter total of $3.2 billion, and 34 percent from the 2004 fourth-quarter total of $2.7 billion. Full year 2005 Internet advertising revenues totaled over $12.5 billion, up just over 30 percent versus full year 2004.
  • Search and Display are the leading advertising formats - Search revenue accounted for . . .

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