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2000 Q4 IAB Internet Advertising Revenue Report

Internet/on-line advertising revenues (“revenues”) totaled $8.2 billion in 2000, a 78 percent increase over the $4.6 billion reported for 1999. The 2000 fourth quarter totaled $2.2 billion, a nearly 9 percent increase over the previous third quarter, and a 22 percent increase over the fourth quarter for 1999.

Highlights include:

  • Fourth Quarter Revenues Resume Growth – revenues totaled $2.2 billion for the fourth quarter of 2000, an 8.9 percent increase over 2000 third quarter, which experienced an actual revenue decline from the 2000 second quarter. While the $8.2 billion annual revenue total increased 78 percent over the $4.6 billion for 1999, the percentage increase is considerably lower than historical levels, reflecting the overall weakness in . . .

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