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The IAB Tech Lab has developed and released a new Content Taxonomy. Main improvements with this new Content Taxonomy Version 2.0 include:
View the enhanced Content Taxonomy V 2.0 prepared by the Taxonomy and Mapping Working Group:
IAB Tech Lab Content Taxonomy V2.0 – FINAL (Excel Version)
Other taxonomies in the work include an ad product taxonomy, an audience taxonomy, and a taxonomy mapping tool.
IAB Tech Lab Announces Final Content Taxonomy V2 Ready for Adoption
Why A New Content Taxonomy?
Taxonomy: The Most Important Industry Initiative You’ve Probably Never Heard Of
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