The IAB Tech Lab has developed and released a new Content Taxonomy. Main improvements with this new Content Taxonomy Version 2.0 include:
- Development of a machine-readable taxonomy with incorporated ID mappings – a content taxonomy JSON file is uploaded on the IAB Tech Lab GitHub Repository
- 400+ new site content classifications across 29 Tier 1 categories in addition to updated categories
- Creation of independent vectors for describing the topical attributes of the page itself and adding extra dimensions of data about a given site’s content
- Support for global applicability – nomenclature expanded to reflect a global perspective, making it more inclusive of all areas of the world
View the enhanced Content Taxonomy V 2.0 prepared by the Taxonomy and Mapping Working Group:
Other taxonomies in the work include an ad product taxonomy, an audience taxonomy, and a taxonomy mapping tool.
Blog Posts about Taxonomy