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These Standard Terms and Conditions for Internet Advertising are designed for Media Buys One Year or Less and intended to offer Media Companies, Advertisers, and their Agencies a voluntary standard for conducting business in a manner acceptable to all parties.
PLEASE DOWNLOAD THE EDUCATION GUIDE HERE
You may also download the clean version of this and the prior version:
Standard Terms and Conditions for Interactive Advertising Version 3.0
Standard Terms and Conditions for Interactive Advertising Version 2.0
Version 3.0 of the Standard Terms and Conditions for Interactive Advertising for Media Buys of One Year or Less (“Standard Ts&Cs) covers a broad range of interactive advertising issues and scenarios. Version 2.0, released in 2002, served the market well for a number of years but as the industry matured, new technologies became available, and business processes changed, the old document became less relevant and multiple addendums became the norm.
In April of 2009, over one hundred legal, finance, operations, sales, and buying leaders from a large cross section of media companies and agencies agreed to update the Standard Ts&Cs for current marketplace conditions as well as any future needs that could reasonably be expected. Version 3.0 is the result of many meetings between these industry leaders in pursuit of a common goal: create a fair and balanced document that covers the majority of standard media buys and therefore streamlines the buying process.
Significant portions of the following sections have been updated in Version 3.0 and deserve focused attention from legal, financial, sales, and buying departments:
Much has changed in Version 3.0 from Version 2.0. To find an explanation of the changes and the reasons behind them, please read the Education Guide instead of skipping right to the clean legal version. The Education Guide has additional text that will answer many of your questions.
Download the Education Guide
Although each section of the Standard Ts&Cs is important on its own, the document should be examined as a whole. Sections are interrelated in ways that are meant to create a fair and balanced representation of all aspects of an interactive media buy.
Due to the voluntary nature of this agreement, no agency or publisher is required to use Version 3.0. Some may choose to add additional language and/or modify recommended guidelines. In such cases, both the IAB and AAAA urge parties to use the recommended “Addendum” format to outline modifications. It is important to note that the agreements in these Standard Ts&Cs were achieved by negotiating a balanced document and therefore such attempts to alter its contents could result in additional modifications being requested by the other party.
IAB/AAAA Terms & Conditions Press Release (December 16, 2009)
IAB/4As Terms & Conditions 3.0 Final Press Release (February 22, 2010)
Read the Lead Generation Addendum for Co-Registration & Email to the 4A’s/IAB Standard Terms and Conditions for Interactive Advertising Version 3.0.
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