Version 3.0 of the Standard Terms and Conditions for Interactive Advertising for Media Buys of One Year or Less (“Standard Ts&Cs) covers a broad range of interactive advertising issues and scenarios. Version 2.0, released in 2002, served the market well for a number of years but as the industry matured, new technologies became available, and business processes changed, the old document became less relevant and multiple addendums became the norm.
In April of 2009, over one hundred legal, finance, operations, sales, and buying leaders from a large cross section of media companies and agencies agreed to update the Standard Ts&Cs for current marketplace conditions as well as any future needs that could reasonably be expected. Version 3.0 is . . .
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