The new OpenData standard impacts companies who receive data reports from sources such as ad tech vendors, data management platforms, and other partners. For example, an agency or a publisher may receive reports (delivered in excel format or via API connections) from partners that have varied header field names. The process of merging these reports may be manual and tedious, due to the lack of common field names.
Members of the OpenData task force contribute to this standard, so that the standard is commonly owned, and not proprietary to one company.