The Interactive Advertising Bureau (IAB) and 4A’s (American Association of Advertising Agencies) have released the final version of the Standard Addendum for Digital Video Advertising in TV Long Form Video (“LFV Addendum”). This Addendum amends and supplements the standard internet advertising terms and conditions, last modified in 2009. The LFV Addendum is intended to be voluntarily used by buyers and sellers as a starting point to address the technical and business issues specific to advertising within long-form digital video.
This Long Form Video Addendum (“LFV Addendum”) applies to digital video ads that are dynamically inserted into TV long form video, and supplements and amends the existing terms between the parties with respect to video ads placed in TV long form video.
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