With a projected value of nearly $500 billion by 2027, the Creator Economy has become one of advertising’s fastest-growing opportunities. Major marketers are investing heavily—Unilever reports that creator campaigns now represent up to half of its ad spend—as creators prove their ability to drive measurable impact beyond awareness.
The IAB Creator Economy Creative Showcase highlights brands leading this shift through case studies spanning beauty, finance, and consumer goods. These examples show how creators are fueling full-funnel performance, with content that extends across social, streaming, display, and brand-owned platforms.
As the line between entertainment and commerce continues to blur, creator-driven content is redefining how brands build connection and growth. Once an . . .
Claim your free account to continue reading. |