Home

App Marketing: Top Evaluation Criteria for Buyers

App Marketing: Top Evaluation Criteria for Buyers 1

App Marketing: Top Evaluation Criteria for BuyersApp marketing is a category of marketing campaigns with the goal to drive app installs, app retention, and app monetization. It has been a burgeoning sector of the mobile advertising industry—with about 25% of total U.S. mobile ad revenue generated by app-install ads alone in 2015. However, many marketers are exploring best practices for this still emerging marketing discipline. This document provides app marketers with a list of questions they should ask media and advertising providers in order to run a successful campaign, and can be used to compare providers when deciding which of them best meets their strategic needs.

View App Marketing Evaluation Criteria