Training - In-Person

Introduction to Retail Media

Apr 13, 2023 / 9:00 am – 12:00 pm EST

$199 - Member
$299 - Non-Member


      The exponential rise in media investment across retail media networks means that advertisers can’t afford to ignore this “channel” when developing their media strategy & planning.

      Join us for the inaugural presentation of IAB’s Introduction to Retail Media course, which will be held in-person at IAB’s Ad Lab in New York City to learn how to approach spending on retail media networks.

      The training will cover critical concepts including:

      • The evolution of retail media networks
      • The benefits and challenges of retail media
      • Strategy, planning, & buying of retail media
      • Reporting and optimization for retail media

      This training session will also include a panel discussion of leading players in the Retail Media space.

      Light breakfast and coffee will be provided for attendees.

      This event has a maximum capacity of 50 attendees. Tickets are on a first-come-first-served basis.

      About the Venue

      Introduction to Retail Media

      IAB Ad Lab
      NEW YORK, NEW YORK 10016