Introduction to Retail Media 4/13

Jeffrey Bustos is the VP, MAD+Commerce (Measurement Addressability Data) at the IAB where he develops industry standards and guides for measurement and addressability solutions to enable revenue growth, efficiency, and scale with a focus in Retail Media Networks, Video / Advanced Television, and Privacy Enhancing Technology. Key projects include: Categorization & Definitions Buyers Guide for Retail Media, Data Clean Rooms and Privacy Preserving Solutions Research, and Attention & Engagement Metrics Standards. Previously Jeffrey worked at GroupM where he led Data & Audience Strategy for eCommerce clients, consulting them on cookieless solutions, audience strategy & activation, and data taxonomy & identity resolution for CDP and Data Clean Room activations.

With 25+ years of experience in the advertising, shopper and media space, Jill is responsible for further strengthening Publicis Groupe’s commerce media capabilities, including developing strategic retail media partnerships and providing thought leadership, training and enablement services to all Publicis agencies to build best-in-class retail media network practices.

Prior to Publicis, she held a dual role within WPP – on the senior leadership team at Wunderman Thompson Commerce (WTC), helping grow commerce revenues 2.5x and leading three key clients to become some of the organization’s most successful clients in 2021. She was also tasked to lead Mediacom to build its retail media network practice and develop dedicated teams to serve some of their most senior clients in this arena, including Mars – an account for which she helped triple the agency team supporting the business over a span of two years. Over her career, she has led dozens of Fortune 500 clients across many different sectors, such as energy, banking, telecom and CPG (including brands like P&G, Tyson, GE and Hershey).

Hope Fleming is the Assistant Vice President of Retail Media (“leRetail Media”) at L’Oréal USA, setting cross-divisional strategy and best practices within a corporate COE. In this role, Hope is responsible for accelerating the strategic area of retail media by leveraging data and tech to enable superior media execution. Hope came to L’Oréal in 2022 from Colgate-Palmolive, by way of WPP.

As the marketing lead for eCommerce at Coca-Cola North America, Lauren Freedman sets the vision for digital commerce across Coca-Cola’s portfolio of brands. She brings 15+ years of marketing experience to eCommerce, engaging strategic partners to develop holistic marketing programs that provide consumer value and drive brand growth. Her team’s digital marketing best practices and thought leadership has been recognized and implemented across the global Coca-Cola system. Lauren’s consumer-first mindset was honed while working in brand management on seven different billion-dollar brands at Coca-Cola, Georgia-Pacific, and Campbell Soup Company. Previously, she held marketing and public affairs roles, both in-agency and in professional services. Lauren earned an MBA from Vanderbilt University and a bachelor’s degree from the University of North Carolina – Chapel Hill.