Training - In-Person

Introduction to Retail Media 4/13

Apr 13, 2023 / 9:00 am – 12:00 pm EST

$199 - Member
$299 - Non-Member
Sold Out


      The exponential rise in media investment across retail media networks means that advertisers can’t afford to ignore this “channel” when developing their media strategy & planning.

      Join us for the inaugural presentation of IAB’s Introduction to Retail Media course, which will be held in-person at IAB’s Ad Lab in New York City to learn how to approach spending on retail media networks.

      The training will cover critical concepts including:

      • The evolution of retail media networks
      • The benefits and challenges of retail media
      • Strategy, planning, & buying of retail media
      • Reporting and optimization for retail media

      This training session will also include a panel discussion of leading players in the Retail Media space.

      Light breakfast and coffee will be provided for attendees.

      About the Venue

      Introduction to Retail Media

      IAB Ad Lab
      NEW YORK, NEW YORK 10016