AI is transforming creativity, but scaling it responsibly requires strategy, structure and collaboration, rather than tools alone.
The IAB AI Personalization Playbook is your practical guide to move from isolated pilots to measurable, scalable impact with AI personalization. Built for brands, agencies, publishers, and platforms, it provides a cross-functional roadmap for briefing, building, and benchmarking AI-driven advertising at enterprise scale.
Inside the Playbook, You’ll Learn How To:
- Brief with clarity: Align creative, data, and media teams around shared goals, risk appropriate governance, and measurable outcomes
- Build collaboratively: Design cross-functional workflows that connect human creativity with AI capabilities to deliver personalization at scale
Claim your free account to continue reading. |