VAST4 and Server Side Ad Insertion – Technology and Best Practices Webinar
Please join us on Monday, May 22nd at 9:00AM PDT / 12:00PM EDT for our VAST4 and Server Side Ad Insertion – Technology and Best Practices webinar.
Server Side Ad Insertion (SSAI) – also called Dynamic Ad Insertion (DAI) – is starting to become prevalent in video advertising. SSAI allows publishers to improve user experience, support more device types and is also considered as one of the answers to ad blocking. A number of features were included in VAST4 to better support SSAI.
On this Webinar hosted by the IAB Tech Lab, domain experts from Google/DoubleClick and Ad-ID will discuss the standards, technology and best practices around using SSAI and VAST4.
- Sunil Gupta, Product Manager, Google/DoubleClick
- Harold Geller, Executive Director, Ad-ID
- Abid Dar, Google
- Amit Shetty, Sr. Director Product, IAB Tech Lab
For any questions regarding this event please email [email protected].