How to Use Data to Understand the Country – and Transform Your Strategy
For most digital publishers, there are two uses for data today: machine learning to optimize your tactics and human learning to drive your strategy. In this webinar, Dr. Jon Roberts, Chief Innovation Officer, Dotdash, will discuss how publishers should listen to the internet everyday in order to transform their overall strategy.
In addition, Dr. Roberts will discuss how Dotdash uses more than 20 years of data to understand audience segments to optimize targeting and performance, derive insights about its audience to transform company strategy, and understand the changing face of the country to inform client and agency strategy, in order to showcase that publishers are more than just a place to put an ad.
Presenter: Dr. Jon Roberts, Chief Innovation Officer, Dotdash
Webinar attendees are eligible for 1 Re-certification Credit for any IAB Certification program.