Unlock the Power of Casual Gaming

Corentin Leydis is the Head of Programmatic Sales and Agency Relations at Zynga, a leading mobile gaming publisher. Corentin oversees the growth of direct programmatic sales with Brands and Agencies, ensuring any advertiser can reach an engaged gaming audience via Display, Video, and Custom creative ads. Additionally, he leads Zynga’s partnerships with Agencies and Holding Companies. Before joining Zynga, he held multiple positions at Gameloft within the brand partnership division, building an extensive knowledge of Gaming Advertising.

Samantha Lim joined the Publicis Media Content and Innovation team as SVP of Gaming Strategy and Innovation in October 2022. Lim’s 18 years of agency experience includes a heavy emphasis in digital media, bringing a balance of branding and data driven strategy to her clients. Prior to joining the PMCI team, Lim held multiple client and investment lead roles with Starcom. Over the course of her career, Lim has worked on a variety of movie studios and held global leadership roles on Xbox and Amazon. Lim is excited to build on her collective experience of platforms and entertainment to craft truly innovative gaming solutions (via Web2 and Web3) for brands.

Born and bred in Los Angeles, Samantha attended the University of Southern California majoring in Business Administration with a minor in Web Technologies and Applications. In her free time, she enjoys working out, playing video games, streaming TV shows, and volunteering at an animal rescue. 

Samantha has been a featured speaker at industry events, including those from partners such as AdExchanger, Digiday and NBCUniversal.

Andrew Martinson: Sr. Marketing Manager with H&R Block for 16 years. Oversees strategy, investment and measurement for direct investments including gaming, television, audio, OOH, print and more.

Zoe Soon has 10+ years of experience building products in technology-driven businesses with a heavy focus on mobile. Six years ago Zoe flew 21 hours from Sydney to NYC for a 30min coffee meeting which led to her first job in NYC. Since then she’s worked with three major New York based media companies, The New York Times, Condé Nast and Business Insider on projects ranging from location-based apps to paywalls. Zoe began her career as a user researcher and UX design consultant working with three of the top five banks in Australia. She was then hired to establish a user insights practice at Fairfax Media, a leading Australian news and media conglomerate. Here she led the user research for the flagship news apps which won Best Mobile News Product at the 2012 Australian Mobile Awards and went on to become product lead for the news sites. In this role she launched a content paywall and a unified user data system to diversify revenue and enable more targeted marketing.

Prior to joining the IAB Zoe was General Manager of apps and email at Business Insider where she was charged with defining the go-to market strategy for these platforms. In this role Zoe launched Insider Inc’s first OTT apps across Apple, Amazon Fire and Roku offering advertisers cross-platform video digital distribution and access to an audience that generates over 2 billion views each month.

Zoe has a Masters in Organizational Psychology and lives in New York. She enjoys burning pancakes, Cuban salsa dancing and talking to strangers in line.