Webinar - Virtual

TV Upfronts Go Modern: Data and Identity Bring A New Look to Media Buying

Apr 14, 2021 / 2:00 pm – 2:45 pm EST


      Continuing the conversation from ALM, IAB and LiveRamp are hosting a webinar on how media buyers can efficiently use data and identity to reach audiences at scale. The momentum behind streaming TV shows no signs of slowing. In an increasingly fragmented landscape, data and identity offer a more functional and streamlined approach to media buying. Advertisers who create segments based on a deeper understanding of their audience ahead of the Upfronts (and the NewFronts) will be well-positioned to ... Read More

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