Overview
Continuing the conversation from ALM, IAB and LiveRamp are hosting a webinar on how media buyers can efficiently use data and identity to reach audiences at scale.
The momentum behind streaming TV shows no signs of slowing. In an increasingly fragmented landscape, data and identity offer a more functional and streamlined approach to media buying.
Advertisers who create segments based on a deeper understanding of their audience ahead of the Upfronts (and the NewFronts) will be well-positioned to ... Read More
Continuing the conversation from ALM, IAB and LiveRamp are hosting a webinar on how media buyers can efficiently use data and identity to reach audiences at scale.
The momentum behind streaming TV shows no signs of slowing. In an increasingly fragmented landscape, data and identity offer a more functional and streamlined approach to media buying.
Advertisers who create segments based on a deeper understanding of their audience ahead of the Upfronts (and the NewFronts) will be well-positioned to negotiate necessary flexibility and navigate where traditional demographic buying and audience buying intersect.
In this webinar, attendees will learn:
- Best practices and KPIs associated with audience-based buys
- Effective and privacy-centric ways data can be applied to accomplish audience-driven TV and digital video
- Marketplace dynamics and opportunities that both buyers and sellers should consider as we head towards the NewFronts and Upfronts
- Whether this will be another “flexibly-flexible” buying season
