Join us on May 21 at 2:00 PM ET for Connected Commerce: Reimagining CTV and In-Store Retail Media as we explore the convergence and innovation of Connected TV (CTV) and In-Store in the Retail Media Ecosystem. Discover how brands and retailers are partnering to deliver an omnichannel consumer experience and closed-loop measurement.
Topics covered in this webinar include:
Insights into the rise of unified commerce and customer-centric strategies
The convergence of retail media and CTV; and how to engage with consumers in the discovery and consideration phase
Audience strategy and measurement frameworks to test and activate DOOH & In-Store retail media
Register now and unlock the potential of In-Store and CTV!
Jeffrey Bustos is Vice President of Measurement, Addressability & Data at IAB — in partnership with Angelina Eng — where he focuses on data, privacy, and measurement. Previously, Jeffrey was at GroupM on the Data, Audience & Platform Strategy team working on audience science, data enablement, and measurement, while also developing sustainable and future proofing solutions. Jeffrey has a strong background in developing strategies and outlining processes for adoption with a focus on taxonomy, audience architecture and measurement. As part of the DAP team at GroupM, Jeffrey was a leader in developing strategic plans and measurement frameworks in preparation for cookie deprecation. In addition, he led the Cookieless Future Taskforce, participated in Global Identity panels, and developed training plans for cross-agency learning.
Katy Jordan is the lead media director on Walmart and Sam’s Club at The Mars Agency where she assists brands in the ever changing world of Retail Media. Katy has a passion for media strategy and connected commerce and has spent over 8 years delivering media strategies for brands.
Cely is a seasoned, marketing professional with progressive experience in driving brand growth while providing visionary leadership in highly competitive markets. With a comprehensive understanding of the marketing lifecycle, she focuses on using data-driven insights, all while keeping the consumer at the forefront. She has held roles across the endCurrently, as the Senior Director of Retail Media Partnerships & Shopper Marketing at PepsiCo, Cely spearheads initiatives to cultivate robust relationships with retail media suppliers. Her team is responsible for developing innovative retail media strategies and capabilities and ensuring a positive return on investment across PepsiCo’s marketing media mix that they partner with Retail Media Networks.
Marlow Nickell is the co-founder and CEO of Grocery TV, a premiere in-store retail media network. Under his leadership, the company has grown to over 4,400 stores reaching nearly 70 million shoppers in brick-and-mortar grocery stores.
His vision for Grocery TV has been shaped by a decade of experience in developing technology and revenue strategies for technology companies. Prior to Grocery TV, Marlow co-founded Cube, an app development firm providing design and engineering services. His career began at McKinsey & Company as a Business Analyst, laying the groundwork for his experience in technology and strategic business development. He holds degrees in Physics and Plan II Honors from The University of Texas at Austin.
