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IAB and EY held a webinar on December 1st, to share the findings from the first independent assessment of the costs associated with digital advertising supply chain issues such as invalid traffic, infringed content, and malvertising.
The report, “What is an Untrustworthy Supply Chain Costing the Digital Advertising Industry?,” identifies areas of corruption in the digital advertising supply chain and estimates their costs to the U.S. ecosystem. It provides an in-depth view of where the ecosystem must go to solve supply chain issues, and for the first time, comprehensively estimates the costs to the U.S. digital advertising ecosystem. The study also provides benchmarks against which to assess future progress in securing a trustworthy supply chain.
The presentation was led by Sherrill Mane, Senior Vice President, Research, Analytics & Measurement, IAB, and Nick Terlizzi, Partner Media and Entertainment Services, EY.
This event was open to members and press only
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