As the regulatory landscape rapidly evolves with 19 states enacting data privacy laws, the digital advertising industry continues to balance complying with the new requirements under each state privacy law with enhancing the scalability and efficiency of their compliance program.
The IAB Legal Affairs Council seeks to improve clarity and consensus around the application of state privacy laws to the digital advertising industry. It recently surveyed industry participants across publishers, sell-side and buy-side ad tech companies, agencies, brands, and law firms regarding the implementation of the new state privacy laws, as well as best practices. It posed questions on a wide range of critical topics and practices, including sensitive personal information, data clean rooms, data minimization, secondary use limitation, vendor due diligence, and data de-identification. This webinar will discuss the survey results.
Max Anderson is a seasoned product executive with a proven track record of bringing successful technology products to market in the consumer privacy, data management, and marketing space.
Prior to Ketch, Max was the Director of Product Management at Krux. After joining Salesforce as part of the Krux acquisition, Max ran data privacy and consumer identity products at Salesforce, including the rollout of their industry-leading GDPR solution set. Prior to Krux, Max was a Product Manager at IPG Mediabrands, where he was responsible for multiple successful advertising measurement products. Max holds a BS in Chinese Literature from the University of Colorado, where he graduated Phi Beta Kappa with honors.
Aaron Burstein, a Partner in Kelley Drye’s Privacy and Information Security group, combines deep knowledge of digital advertising with government experience to provide practical counsel on privacy, data security, and consumer protection law. A former FTC attorney, Aaron provides insightful counsel to clients as they navigate compliance, transactions, and investigation in a rapidly changing regulatory environment.
Andrew is an associate in the Data Strategy, Privacy & Security Group. He represents clients complying with privacy, security, artificial intelligence and advertising laws and responding to state regulatory enforcement inquiries.
Previously, Andrew served as a Westin Research Fellow at the IAPP, where he provided actionable research and insights on regulatory enforcement, adtech compliance, and legislative developments in privacy and AI. He analyzed FTC and state enforcement actions while researching and writing on California privacy law, the EU GDPR and AI Act, and children’s privacy. He has spoken at conferences and industry events on U.S. privacy law developments.
Andrew clerked at the California Privacy Protection Agency, where he worked closely on the California Privacy Rights Act rulemaking package. He also researched and drafted memoranda on the CCPA employee, B2B, and financial personal information exemptions.
He currently serves as Co-Chair of the IAPP KnowledgeNet Los Angeles Chapter. Andrew is admitted to practice in California.
