State Of Ads.Txt Adoption: Validating The Supply Chain
Aug 3, 2021 / 11:00 am – 12:00 pm EST
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Overview
With IAB Tech Lab’s release of the new Supply Chain Validation service, we wanted to look at the state of these standards in-market with a webinar: The State of Ads.txt Adoption: Validating the Supply Chain. IAB Tech Lab analyzed over 3 million websites, 400,000 apps and hundreds of sellers.json files, we’ll share our findings for common syntactical errors, relationship validations between ads.txt/sellers.json and more.
If you are located in the Asia-Pacific region, you can join us for this ... Read More
With IAB Tech Lab’s release of the new Supply Chain Validation service, we wanted to look at the state of these standards in-market with a webinar: The State of Ads.txt Adoption: Validating the Supply Chain. IAB Tech Lab analyzed over 3 million websites, 400,000 apps and hundreds of sellers.json files, we’ll share our findings for common syntactical errors, relationship validations between ads.txt/sellers.json and more.
Shailley brings several years of product management experience in Digital advertising at Yahoo and Say Media building products for Mobile advertising, Ad Operations, Targeting solutions and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past namely MRAID and Mobile Rising Stars specifications.
At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, PwC. By way of qualifications, Shailley has an MBA and Chemical engineering degree.
Jill Wittkopp is a proven leader with over ten years of experience in digital marketing software. As VP of Product at IAB Tech Lab, she oversees a product portfolio spanning the programmatic supply chain, measurement, advanced tv, and software products, with a focus to drive education, development and adoption of digital advertising standards.
Prior to joining the Tech Lab, Jill held product management and client services positions with demand side platforms like Magnetic and Rakuten.
