Developing and distributing branded content had become more complicated than ever with a wide array of package options and pricing that can vary significantly depending on who developed the content, buy types, content types, publisher sites, etc. The working group will prepare a document that, for the first time, will identify the various options and the key considerations that marketers should be thinking about upfront make sure that any branded content/native ad buy meets their objectives. More informed buyers will help the entire sell side.
– Both publishers and tech members will be needed to make this document as comprehensive as possible.
Co-Chairs: Melissa Diaz/Time Inc.-The Foundry, Chris Rooke/Nativo, Francis Turner/AdYouLike