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Event - Webinar

SIMID (Secure Interactive Media Interface Definition) – Taking VPAID Back to the Basics! (Build Simple Secure Interactive Ads)

Apr 14 2020 / 12:00 pm 1:00 pm EST


      Keep up with the latest technologies for your interactive video ads and learn more about the VPAID (Video Player Ad Interface Definition) transition and improved interactivity with SIMID. The IAB TechLab’s Digital Video Working Group has been working on a refresh of all the video ad tech standards (VSUITE) over the last few years. This included a refresh of VAST (with VAST4) as well as 2 specs to replace the widely used (but often disliked) VPAID – Open Measurement for measurement use cases ... Read More