SIMID (Secure Interactive Media Interface Definition) – Taking VPAID Back to the Basics! (Build Simple Secure Interactive Ads)

Aron Schatz is a Director of Product Management, Publisher Products at DoubleVerify where he leads the charge to provide revenue analytics for the sell side of the industry. Before DoubleVerify, Aron was the Head of Product at Jeeng, an email advertising company, and ViralGains, a video DSP. Aron has worked in the technology industry for almost 20 years and was awarded by the IAB and Tech Lab many times over that tenure.

Aron sits on many industry working groups such as VAST, SIMID, SHARC, OpenRTB, and others. He enjoys moving the industry forward in reducing friction between system to system transactions.

Aron holds a Master’s Degree in Engineering from Stevens Institute of Technology.

Amit Shetty heads the Video and Audio product initiatives at the IAB TechLab. He joined the Tech Lab with a history of building cloud, mobile and video products in a wide variety of markets ranging from Telcos to Enterprise to Consumer apps. He has worked in Product Management, Marketing, and Engineering roles and has built platforms in standards-based ecosystems at Motive/Nokia (products built on Broadband Forum standards) and InnoPath (products built on Open Mobile Alliance standards). He also worked at Yahoo where he worked on the Video Player used across all of Yahoo’s properties. He is a proud Longhorn from the University of Texas at Austin.

Ryan started his career at a video codec company On2 (acquired by Google) working on what became WebM. At Google, he is a resident VPAID expert. His open source examples are in many VPAID implementations (https://github.com/ryanthompson591/vpaidExamples). Recently, he’s been driving device integration for new technologies like server side ad insertion.