Sorry. This form is no longer available.
Co-chairs Jason White, SVP & GM – Global Programmatic Revenue at CBSi, Andrew Kraft, VP Strategic Partnerships at AppNexus, and Jason Fairchild, CRO & Co-founder at OpenX, will lead a conversation about the committee’s proposed 2018 agenda to build on past Programmatic Council work, specifically to provide more acute yield and monetization guidance for publishers that rely on 3rd party sales automation software – wholly or in part – as part of their long-term digital distribution and monetization strategy. The conversation will touch upon technology stack alignment, data collection + monetization, ad format considerations, and optimization approach + cadence. Full agenda details will follow in the coming weeks.
We look forward to seeing you there!
Be the first to know. Sign up to receive news about the IAB programs, standards, events, classes, and more!