Committee & Council - Online

Retail Media Committee Meeting

Oct 6, 2021 / 2:00 pm – 3:00 pm EST - IAB Members & Qualified Brands Only

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      The goal of the Retail Media Committee is to elevate the industry profile of the Retail Media Network (RMN) category, to create best practices, and to educate the marketplace on RMN value around: first party data, e-commerce, future of shopping and consumer behavior, ROI delivery, as well as to educate RMN internal teams on the intricacies of digital ecosystem.