State of Data Town Hall: Reaching Known & Unknown Audiences

A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.

Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)

Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

A seasoned marketing technology leader, Gareth joined TransUnion in 2022 to lead the expansion of the TruAudience platform across Identity, Audiences, Data Collaboration and Credit Informed Marketing.

Prior to TransUnion, Gareth led global product strategy and development for LiveRamp Safe Haven, and brings over 15 years of product and company building experience, including leadership roles at Google, DoubleClick, and as the founder and CEO of Adbrain, – an award-winning identity resolution company, acquired by The Trade Desk.

Gareth is an active member of the marketing and data-technology ecosystem in both the US and Europe through his work with San Francisco tech entrepreneur group GBX, Tech London Advocates, and acts as an advisor to several high growth data and mar-tech companies. In 2017, The American Marketing Associated named Davies ‘4 under 40’ in recognition of his contribution to innovation within marketing technology. 

Gareth Evans is Product Director at LiveIntent, focusing on building and scaling the company’s identity solutions. Before joining LiveIntent in 2019, Gareth led multi-touch attribution initiatives and partner integrations, as well as personalization products backed by a customer graph at Rakuten Advertising.

With an expertise in data and audience strategy, Karina drives growth for brands through data enrichment and targeting strategies, centered around measurement. Through data diversification and mobilization, she drives performance and innovation especially in building audience plans, future-proofing roadmaps, 1PD use cases, comprehensive audience architectures, and developing processes and taxonomy that enable audience reporting. She fosters collaborative efforts when elevating strategic processes from insights to ongoing optimization. Karina is committed to bridging the connection between audience and data to stay at the forefront of digital marketing trends and technologies.

Mari Docter is a Group Director, Data Strategy and Analytics at Mindshare, and the client data lead for Discover Financial Services. In this role, she focuses on future-proofing Discover’s marketing tech stack, enhances Mindshare’s analytics/measurement practices, and elevates data strategy for a cookie-less world. Prior to this, Mari served as the Managing Director – Data and Innovation at The Pharm, a bespoke WPP agency servicing Walgreens Boots Alliance (WBA), where she oversaw consumer insights that fed creative, communications, and POE media investment strategies for omnichannel audience-first activations. Mari continues to lead teams that design and deploy martech solutions using the data assets and services that sit within WPP’s Choreograph. These solutions helped her clients generate revenue and EBIT ROI that exceeded their targets by more than 2x. Mari and her team also won a Gold Effie for Data Driven Media Plan for her work on the Walgreens COVID Vaccine campaign in 2022, a program that helped lay the foundation for the development of WPP’s future-fit geospatial data unification product, to deliver hyper-relevant, performance-driving media without sole reliance on PII. She lives in the Chicago suburbs with her two young daughters, Olivia and Claire, her husband Cameron, and dog Ralph (named after Ralph Lauren).

Michael Beebe is the CEO of Dstillery.  Since he joined the company in 2017, Michael has led Dstillery’s transformation from a DSP to an Audience Data company, fueling accelerated growth.  Dstillery’s Custom AI Audiences and ID-free targeting are powered by patented machine learning & data science developed over 12 years.

Michael developed his conviction that high-quality data enhances outcomes of high-stakes decisions over a 20+ year career as an investor, analyst and portfolio manager.  He has invested for Goldman Sachs, Soros Fund Management, Viking Global Investors and his own fund, Mojave Capital, across a number of sectors globally.  Michael has deep expertise in the consumer, media, technology, fintech and asset management industries.  With a focus on value creation in the financial, strategic, and operating dimensions of management, Michael is a data-driven problem-solver, activator, and unifier. He is a CFA charterholder and graduate of James Madison University.

Umberto holds over 15 years’ experience within the digital marketing and data technology landscape, with an unparalleled set in the data and tech sector. Umberto has previously held senior roles at global businesses such as FreeWheel, the online video and TV marketplace, and BlueKai, the data management platform acquired by Oracle. In 2016, Umberto co-founded Silverbullet with business partner Ian James, a business that listed on the London Stock Exchange in 2021.

Umberto brings a unique technical proficiency of the data and technology landscape, having deployed several dozens of migrations and implementations of SaaS solutions across varying tech stacks. His expertise in building strategies for high performing products is second to none. Under his leadership, Silverbullet launched its proprietary product, 4D in 2020, designed to be the privacy-first contextual targeting and insights platform of the future.