Q3 2018 Digital Video Committee Meeting


IAB Ad Lab or Remote · 09.12.18

The end of summer and cooler temperatures are just around the corner. However, when 80% of all internet traffic is expected video by 2019, it is clear that things are still heating up and full steam ahead within the digital video ecosystem. Join us for our Q3 2018 Digital Video Committee meeting on Wednesday, September 12th from 3 to 5 pm ET.

The goal of the IAB’s Digital Video Committee is to collaborate across the industry to evangelize digital video as a powerful marketing vehicle. These quarterly committee meetings provide a forum for our members to do just that by bringing diverse constituents together to connect with their peers, learn more about the latest industry research, and discuss the hot topics and challenges within the video ad space.

During our Q3 meeting, we will be covering several key topics that touch upon current video trends, creative innovation, tech standards and more.

If interested in attending, please email Nina Munoz at [email protected]

During our Q3 meeting, we will be covering several key topics that touch upon current video trends, creative innovation, tech standards and more. Below are a few highlights:

  • Live Video: We will share highlights from IAB’s recent Live Video Streaming study which aimed to get a better understanding of consumer experiences with and attitudes towards live video streaming.
  • Virtual Reality and Augmented Reality: Following the IAB’s release of its Augmented and Virtual Reality Glossary, Marie Sornin, VP of Brand Partnerships at NextVR, will share research that showcases how virtual reality content cultivates engagement and emotional connection with audiences compared to other viewing options.
  • Interactive Video: Hear industry leaders discuss how they are leveraging interactive video across platforms to drive impact throughout the marketing funnel.

If interested in attending, please email Nina Munoz at [email protected]