Advanced TV & Local – Joint Committee Meeting


IAB Ad Lab or Remote · 09.21.18

Please join both the Advanced TV and Local Committee for a joint meeting to discuss how the evolution of Advanced TV, which marries the “big screen” experience of TV advertising with the targeting capabilities of digital, is transforming the local TV advertising space … and what work should be done by the IAB to help this ecosystem grow and thrive.

Joint Advanced TV & Local Committee Meeting
Friday, September 21st, 2018
IAB AdLab, NYC (with Remote dial-in option)
Meeting: 3:00 PM – 4:30 PM EST

If interested in attending, please email Brian Schwartz at [email protected]

Hope to see you there.

Confirmed speakers include:

  • Aman Sareen, Co-Founder & CEO – ZypMedia
    • Learn how ZypMedia is enabling local sales teams to take advantage of the opportunities made available through Advanced TV.
  • Anne Schelle, Managing Director – Pearl TV
    • ATSC 3.0 is bound to transform local broadcast advertising—but what is the reality of this new technology? Learn more about this topic as well as the current market testing taking place right now in Phoenix, Arizona
    • Brush up on ATSC 3.0 prior to the meeting with this helpful video!

At this meeting, the Video Center will also provide updates on their ongoing work unpacking Advanced TV Attribution as well as updates to their Digital Video Glossary (which addresses a number of Advanced TV terms including Advanced TV itself). Additionally, you will learn why adoption of the IFA (Identifier for Advertising) for OTT is so important.

Since this meeting is being held on a Friday, we will end the meeting a little early at 4:30 pm so that in person attendees can have the opportunity to network.

If interested in attending, please email Brian Schwartz at [email protected]