Q2 2021 Measurement & Attribution Committee Meeting

Known as one of the pre-eminent voices in the field of Ad Fraud, Shailin co-founded Method Media Intelligence in 2017. As CEO, Shailin has navigated MMI from its infancy as a research based consultancy to its current position as an industry leading measurement and verified data, product company. MMI offers 100% measurement with over 1 year of data storage, giving advertisers and agencies a full view of current and historical ad performance data at their fingertips. MMI’s patented approach has helped to redefine IVT detection as it seeks to update commonly held beliefs within the industry.

A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.

Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)

Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

Jessica Hogue is a media measurement executive with over 15 years of experience in television, digital and omnichannel advertising. As General Manager of Measurement and Analytics at Innovid, she leads the company’s strategy, design and execution of analytics solutions and partnerships and is passionate about shaping the future of Connected TV with audience insights and modern measurement. Previously, Jessica spent over a decade at Nielsen in a variety of senior roles within Client Services and Product Leadership. She pioneered research in social listening and authored studies on social influencers, digital habits of women and sustainability trends. Recognized by Multichannel News’ “40 Under 40” in 2016, she is a frequent speaker at industry events and an active member of the IAB.

Steve has been a thought leader and expert practitioner in planning, executing and measuring digital media campaigns. After selling his digital media agency in 2010, Steve launched Encore Metrics to pioneer a new category for multi-touch attribution and advanced analytics. Encore was acquired by Flashtalking in 2015 and now provides industry-leading, data-driven insights to brands and agencies around the globe. In his current role, Steve oversees Flashtalking’s data and analytics products, sales, marketing and customer success. He plays an active industry leadership role, serving as Co-Chair of IAB’s Measurement & Attribution Committee and a member of the IAB Diversity Leadership Committee. Steve previously worked in software, finance and consulting after earning an MBA from Harvard.

With over seventeen years of experience managing digital advertising campaigns, Orchid Richardson is the Senior Vice President of Digital at Blavity Inc., where she leads the growth of Blavity360º’s Black and multicultural publisher network, increasing revenue for all its members. Her experience as an expert data solution architect and integrator has allowed her to lead initiatives within many prominent media companies, entertainment networks, and publications during her career. Orchid has worked for several other media companies, including BET Networks, Hearst Magazines Digital Media, and 33Across, Inc. At the IAB, Orchid served as the Senior Vice President of IAB’s Programmatic and Data Center (PDC), where she defined the strategic vision and executed the PDC Board of Directors’ agenda. Orchid also established industry-wide standards and business guidelines for the responsible use of data that enabled relevant, personalized, and privacy-compliant consumer experiences. Orchid led industry-wide training on The Data Centric-Organization, providing direction on how to break down a matrix organization through four key areas – people, partnerships, processes, and platforms.

Orchid is actively involved in advertising, having held leadership roles in key industry trade organizations, including Coalition for Innovative Media Measurement and Black MAKERS. Additionally, she is an active member of Alpha Kappa Alpha Sorority, Inc. She is Vice President of the Metro-Manhattan (NY) Chapter of The Links, Incorporated, and the Westchester Chapter of Jack & Jill of America. Orchid also serves as a board member and fundraising chair of the Ujamaa Community Development Corporation, which has built over $100 million in affordable housing in Westchester County, New York. She is passionate about giving back and helping to unite the community.

Marc Vermut, VP, The Knowledge Lab, is a marketing strategy, measurement, data and analytics executive with 20+ years’ experience across the retail, technology, telecommunications, and entertainment sectors. Marc is responsible for driving thought leadership and innovation across Neustar’s Marketing Solutions identity, segmentation, activation and measurement offerings, as well as delivering strategic insights that help brand leaders make better, more data-driven, marketing investment decisions.