Q2 2021 Audio Committee Meeting

Mark McCrery is Founder and CEO of Authentic and Podtrac. At Authentic, Mark leads the team that represents This American Life, Serial, S-Town, This Week in Tech, Motley Fool and 300 other top podcasts, delivering measurable results for brand and direct response advertisers for 13 years. At Podtrac, Mark’s team measures tens of thousands of top podcasts and produces the industry’s only rankings of the top podcast publishers and podcasts by unique US monthly audience.

Nina, Director, Media Center, works closely with industry leaders to identify challenges and opportunities that face advertising within the evolving video landscape. In collaboration with IAB members, Nina develops industry guidelines, best practices, and thought leadership to help provide clarity to the marketplace.

Prior to joining the IAB, Nina spent 6 years at Nielsen conducting gold standard cross platform research and providing best in class client service across a diverse set of TV, ad agency, and advertiser clients. Prior to her departure, she was leading the agency vertical of Nielsen Social – a leading provider of social TV measurement that helps agencies maximize the impact of cross platform marketing and advertising solutions. Before that, Nina was with Nielsen’s Media Analytics division where she spearheaded custom solutions surrounding promotion planning, cross platform analytics, ROI, etc.

Nina received a Bachelor of Science degree from the McIntire School of Commerce at the University of Virginia, where she concentrated in Marketing and International Business.

As Vice President, Agency, Advertiser, and Industry Development at Pandora, Priscilla leads the company’s collaborations with advertising agencies and brands, providing strategic counsel to marketers on how to maximize the power of Pandora. By leveraging feedback from partners, she advises Pandora teams on marketplace needs to help build innovative products and customized advertising solutions that drive measurable business results further supporting Pandora’s billion dollar advertising business.

Having been with Pandora since the company’s formative moments over a decade ago, she also acts as a public-facing spokesperson on behalf of Pandora by engaging heavily with key industry associations and partners.

Priscilla joined Pandora in 2008 and most recently was the VP of Vertical Sales leading national sales teams across CPG, Financial Services, Retail, and Political Categories which drove over $150M in annual revenue across local, regional, national, digital, audio, and experiential programming. Prior to joining Pandora, she was hand-picked by the CEO of Answers.com, to be the Director of Sales as a part of their inaugural direct sales team efforts. During her tenure she was the top revenue producer and was instrumental in helping build out WikiAnswers, a community-based question and answer site. Priscilla began her career at iVillage in 1998, launched her own business, MyUrbanAuctioneer, Hoboken’s first eBay drop-off store in 2005, and has been an enthusiastic entrepreneur within high growth companies ever since.

In her spare time, she is actively involved as a Board Member of both She Runs It and IAB Digital Audio Committee, is on the Steering Committee of Pandora Women leading the Noteworthy Speaker Series, and is a new mentor for The Amplify Lab. Priscilla holds a B.A. in English from Lynchburg College, is the proud mom of two girls, and at any given moment can often be found rocking out to artists from Halsey to Foo Fighters or Laid Back Beach Music to Kidz Bop.