Programmatic 360: Automation Decoded 9/26- San Francisco

San Francisco, CA · 09.26.17
8:30 am PST - 4:30 pm PST

Programmatic 360: Automation Decoded is an exclusive, comprehensive one-day in-person classroom training for buyers and sellers that provides in-depth knowledge of programmatic technologies. This highly interactive, in-depth learning experience includes live discussions and demos from industry experts, providing technical know-how and best practices for buyers and sellers for 2017 and beyond.

This event will take place at:

IAB San Francisco AdLab

121 Spear Street, Suite 270, San Francisco, CA 94105

What You Will Learn

This class will help you:

  • Develop advanced fluency in programmatic technologies and tools
  • Strategically assess investments in programmatic solution
  • Immediately apply best practices to day-to-day management of campaigns and inventory

Download PDF
Syllabus & Topics Covered


Who Should Attend

This class is beneficial to digital media professionals looking to deepen their knowledge of how automation is changing the media landscape. Appropriate for account managers, media planners, media buyers, sales teams, traders, operations teams and those who manage or support them.

Earn IAB Certification Credits: Counts as 8.00 credits towards both Certification and Re-Certification

Cancellation Policy

Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

8:30 am - 9:00 am

Arrivals and Breakfast

Breakfast, lunch and beverages will be provided

9:00 am - 9:30 am

Introduction: Evolution of Programmatic Advertising

Topics include: History of Programmatic, Ad Servers, Ad Networks, SSPs, DSPs, Exchanges, Trading Desks, DMPs, Benefits for Buyers and Sellers, Programmatic as Cross-Channel Solution

9:30 am - 11:15 am

Technologies and Transaction Types

Topics include: Anatomy of an RTB Ad Call, Intro to IAB OpenRTB and OpenDirect API Specifications, Open Auction, First Price / Second Price, Private Marketplaces, Preferred Deals and Deal ID, Programmatic Direct, Understanding the Publisher Waterfall, Price Floors, Header Bidding, Audience Extension

11:15 am - 11:30 am


11:30 am - 12:15 pm

SSP Demonstration

12:15 pm - 1:00 pm


Breakfast, lunch and beverages will be provided

1:00 pm - 2:45 pm

Automation, Campaign Process and Measurement Strategy

Topics include: Programmatic as Automation Software, Data Exchange, 1st, 2nd, and 3rd party data sources; Probabilistic & Deterministic Data Methods, Look-a-like Modeling, Planning & Forecasting Techniques, Deal Discovery, Dynamic Creative Personalization,  Optimization Best Practices, Reporting on user behavior cross-platform and attribution strategy

2:45 pm - 3:00 pm


3:00 pm - 3:45 pm

DSP Demonstration

3:45 pm - 4:30 pm

The Future is Automated

Topics include: Evolving standards for programmatic transactions, implications of header bidding on core buying and selling processes, IAB perspective on how programmatic will be redefined in 2017

Chris Kane

Chris Kane started Jounce Media in 2015 to bring a unique combination of deep ad tech expertise and platform independence to programmatic buyers and sellers. Jounce Media partners with advertisers, publishers, and ad tech providers to customize off-the-shelf technology systems to solve specific marketing problems.

Chris was previously Chief of Staff to the CEO and CFO at AOL, where he was responsible for all day-to-day operations of the management team. Prior to AOL, Chris managed a portfolio of enterprise accounts at Turn, a leading demand-side platform and data management platform. He started his career as a management consultant at Oliver Wyman, where he focused on the converging media and technology sectors.

Hide bio
View bio
Gabriel DeWitt
  • Gabriel DeWitt
  • Index Exchange
  • Vice President, Product & Technical Operations

Gabriel joined Index Exchange in 2016 as VP of Technical Operations. As manager of Index’s Solutions Architecture team, he ensures the right Index products are successfully integrated onto publisher’s properties and oversees the strategic relationships between Index and other SSPs/Exchanges.

With eight years of digital advertising and 24 years of internet technology experience, he’s focused on revenue generation and growth for a range of software engineering, product management and operations divisions. Gabriel has built, managed, and led successful teams by developing hiring practices, implementing development and build processes, innovating on strategic and product direction, and focusing on people management.

Gabriel is an established speaker and thought leader within the digital advertising space and resides in San Francisco with his wife and daughter.

Hide bio
View bio
Blake Simon

Blake Simon joined The Trade Desk (TTD), the largest global, independent demand side platform (DSP), in March of 2017. He heads up the Business Development Sales team in the Pacific Northwest, focused on driving new business relationships and growing existing partnerships across top Agencies and Brands in the region.

He has over 12 years of AdTech experience, with 6 years in programmatic. Most recently he was a Sales Director at Criteo (CRTO), and at the Rubicon Project (RUBI), where he led the Sales and Client Services team for the West Region. His entire career in AdTech has been in a client-facing capacity on the buyside, working with top marketers on how to most effectively evangelize their brand and drive the greatest return on investment amidst the ever-changing digital landscape.

Hide bio
View bio


Address 121 Spear Street, Suite 270
San Francisco, CA 94105