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Programmatic 360: Automation Decoded is an exclusive, comprehensive one-day in-person classroom training for buyers and sellers that provides in-depth knowledge of programmatic technologies. This highly interactive, in-depth learning experience includes live discussions and demos from industry experts, providing technical know-how and best practices for buyers and sellers for 2017 and beyond.
This event will take place at:
IAB Ad Lab, 116 East 27th Street, 8th Floor, New York, NY 10016
Please plan to bring photo identification with you to the event!
What You Will Learn
This class will help you:
Download PDF Syllabus & Topics Covered
Who Should Attend
This class is beneficial to digital media professionals looking to deepen their knowledge of how automation is changing the media landscape. Appropriate for account managers, media planners, media buyers, sales teams, traders, operations teams and those who manage or support them.
Earn IAB Certification Credits: Counts as 8.00 credits towards both Certification and Re-Certification
Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.
Breakfast, lunch and beverages will be provided
Topics include: History of Programmatic, Ad Servers, Ad Networks, SSPs, DSPs, Exchanges, Trading Desks, DMPs, Benefits for Buyers and Sellers, Programmatic as Cross-Channel Solution
Topics include: Anatomy of an RTB Ad Call, Intro to IAB OpenRTB and OpenDirect API Specifications, Open Auction, First Price / Second Price, Private Marketplaces, Preferred Deals and Deal ID, Programmatic Direct, Understanding the Publisher Waterfall, Price Floors, Header Bidding, Audience Extension
Topics include: Programmatic as Automation Software, Data Exchange, 1st, 2nd, and 3rd party data sources; Probabilistic & Deterministic Data Methods, Look-a-like Modeling, Planning & Forecasting Techniques, Deal Discovery, Dynamic Creative Personalization, Optimization Best Practices, Reporting on user behavior cross-platform and attribution strategy
Topics include: Evolving standards for programmatic transactions, implications of header bidding on core buying and selling processes, IAB perspective on how programmatic will be redefined in 2017
Chris Kane started Jounce Media in 2015 to bring a unique combination of deep ad tech expertise and platform independence to programmatic buyers and sellers. Jounce Media partners with advertisers, publishers, and ad tech providers to customize off-the-shelf technology systems to solve specific marketing problems.
Chris was previously Chief of Staff to the CEO and CFO at AOL, where he was responsible for all day-to-day operations of the management team. Prior to AOL, Chris managed a portfolio of enterprise accounts at Turn, a leading demand-side platform and data management platform. He started his career as a management consultant at Oliver Wyman, where he focused on the converging media and technology sectors.
Michael Lamb is a 20 year technology veteran focusing on the music production industry and advertising and marketing industry. He has empowered thousands of salespeople with the tools to understand and successfully sell complex technology products. Currently, Michael leads product marketing for DMP, data and measurement products at Oath.
Scott Solomon is a Senior Director of Seller Accounts. Scott joined Rubicon Project three years ago and manages strategic publisher relationships including Spotify, The Business Insider, News Corporation, and Time Inc, among others. Prior to Rubicon Project, Scott worked at CBS Corporation in a variety of advertising roles – first in the Network Sales group at CBS Television Network, then as an Account Executive for the CNET.com and CBSNews.com direct sales teams, and finally as a Partnership Manager for the CBS Interactive programmatic team.
Cecillia Costa is the Director of Publisher Sales with a concentration in Video. During the last three and a half years working in Rubicon Project, Cecillia has managed a multitude of partnerships. From building a long-tail publisher solution to spearheading Rubicon Project’s video OTT market as an emerging channel, Cecillia has worked with clients such as Pluto TV, Twitch, A&E Networks, and Zulily. Prior to Rubicon Project, Cecillia lived in sunny south Florida working in commercial real estate and had never heard the word programmatic.
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