-
Develop advanced fluency in programmatic technologies and tools
-
Strategically assess investments in programmatic solution
-
Immediately apply best practices to day-to-day management of campaigns and inventory
Agenda
Agenda
Food and beverages will be provided
Read MoreFood and beverages will be provided
- History of Programmatic
- Ad Servers
- Ad Networks
- SSPs
- DSPs
- Exchanges
- Trading Desks
- DMPs
- Benefits for Buyers and Sellers
- Programmatic as Cross-Channel Solution
- Anatomy of an RTB Ad Call
- Intro to IAB OpenRTB and OpenDirect API Specifications
- Open Auction
- First Price/Second Price
- Private Marketplaces
- Preferred Deals and Deal ID
- Programmatic Direct
- Understanding the Publisher Waterfall
- Price Floors
- Header Bidding
- Audience Extension
Breakfast, lunch and beverages will be provided
Read MoreBreakfast, lunch and beverages will be provided
Breakfast, lunch and beverages will be provided
Read MoreBreakfast, lunch and beverages will be provided
Food and beverages will be provided
Read MoreFood and beverages will be provided
- Programmatic as Automation Software
- Data Exchange
- 1st, 2nd, and 3rd party data sources
- Probabilistic & Deterministic Data Methods
- Look-a-like Modeling
- Planning & Forecasting Techniques
- Deal Discovery
- Dynamic Creative Personalization
- Optimization Best Practices
- Reporting on user behavior cross-platform and attribution strategy
Breakfast, lunch and beverages will be provided
Read MoreBreakfast, lunch and beverages will be provided
Programmatic Disruption of Agency Workflows
Impact of Decentralized Data Flow on Campaign Planning & Optimization
Cross-Channel Measurement + Attribution
Addressing Marketer Needs for Transparency + Brand Safety
Breakfast, lunch and beverages will be provided
Read MoreBreakfast, lunch and beverages will be provided
About the Venue
Cancellation Policy: Class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.
This class counts as 8 hours of credits toward IAB Certification eligibility status.
