Programmatic 360: Automation Decoded 12/3- Oakland


Oakland, CA · 12.03.18
8:30 am PST - 4:30 pm PST

About the Course

Automation is reinventing digital advertising. IAB Programmatic 360: Automation Decoded is a one-day, in-person training developed to ensure media professionals can navigate the dynamic digital ecosystem. This highly interactive, comprehensive learning experience is designed to help both media buyers and media sellers develop fluency and expertise in programmatic technologies and excel in their careers.

Event Venue

Pandora Headquarters
2100 Franklin St #700
Oakland, CA 94612

Learning Outcomes

This class will help you:
•   Develop advanced fluency in programmatic technologies and tools
•   Learn how native ads can be transacted programmatically and how to make native campaigns easy, scalable and effective
•   Immediately apply best practices to day-to-day management of campaigns and inventory

Who Should Attend

This class is beneficial to digital media professionals looking to deepen their knowledge of how automation is changing the media landscape. Appropriate for account managers, media planners, media buyers, sales teams, traders, operations teams and those who manage or support them.

Earn IAB Certification Credits: This event counts as 8.00 credits towards both IAB Certification and Recertification.

Cancellation Policy
Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

8:30 am - 9:00 am

Arrivals and Breakfast

Breakfast, lunch and beverages will be provided

9:00 am - 9:30 am

Introduction: Evolution of Programmatic Advertising

Topics include: History of Programmatic, Ad Servers, Ad Networks, SSPs, DSPs, Exchanges, Trading Desks, DMPs, Benefits for Buyers and Sellers, Programmatic as Cross-Channel Solution

9:30 am - 11:00 am

Technologies and Transaction Types

Topics include: Anatomy of an RTB Ad Call, Intro to IAB OpenRTB, Open Auction, First Price / Second Price, Private Marketplaces, Preferred Deals and Deal ID, Programmatic Direct, Understanding the Publisher Waterfall, Price Floors, Header Bidding

11:00 am - 11:15 am

BREAK

11:15 am - 12:00 pm

Data Fundamentals for a Programmatic World

Topics include: 1st, 2nd, and 3rd party data sources; DMP solutions and Data Exchange, Probabilistic + Deterministic Data Methods, Look-a-like Modeling, Audience Extension, and GDPR

12:00 pm - 1:00 pm

LUNCH

Breakfast, lunch and beverages will be provided

1:00 pm - 2:30 pm

Spotlight on: Programmatic Audio – Presented by Pandora

2:30 pm - 2:45 pm

BREAK

2:45 pm - 3:45 pm

The Future is Automated: Changes in Digital Media Buying

Topics include: Programmatic Disruption of Agency Workflows, Impact of Decentralized Data Flow on Campaign Planning & Optimization, Cross-Channel Measurement + Attribution, Addressing Marketer Needs for Transparency + Brand Safety

Shiv Gupta

Shiv began his career as a business analyst at Advertising.com, where he gained hands-on experience with nascent programmatic models and technology. He spent 9+ years at AOL, primarily as a sales leader on both the platforms and media side of the business. After moving on from AOL, Shiv served as VP of Sales at Criteo. At the start of 2018, Shiv founded U of Digital, an adtech education company focused on improving the industry by offering credible, digestible, and applicable knowledge through a variety of mediums and formats. In addition to working with U of Digital clients, Shiv is a guest lecturer at several universities / MBA programs (Johns Hopkins, UC Davis, Fordham University, Santa Clara University, SF State). He is also adjunct professor at the Leavey School of Business at Santa Clara University, teaching a course on Programmatic Advertising.

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Pricing

Non-Members
$499
IAB Members
$399
IAB Digital Certification Holders
$299

Venue

Address 2100 Franklin St #700
Oakland, CA 94612