Shiv began his career as a business analyst at Advertising.com, where he gained hands-on experience with nascent programmatic models and technology. He spent 9+ years at AOL, primarily as a sales leader on both the platforms and media side of the business. After moving on from AOL, Shiv served as VP of Sales at Criteo. At the start of 2018, Shiv founded U of Digital, an adtech education company focused on improving the industry by offering credible, digestible, and applicable knowledge through a variety of mediums and formats. In addition to working with U of Digital clients, Shiv is a guest lecturer at several universities / MBA programs (Johns Hopkins, UC Davis, Fordham University, Santa Clara University, SF State). He is also adjunct professor at the Leavey School of Business at Santa Clara University, teaching a course on Programmatic Advertising.

As Director of Programmatic Sales at Pandora, Ari leads a national team of programmatic sales experts who specialize in growing private marketplace and programmatic guaranteed revenue streams for the company. His group works hand in hand with Pandora’s national sales team to bring Pandora’s PMP offering to advertisers that are interested in transacting programmatically and interfacing with key DSP, SSP and agency trading desk partners in the buying chain.

Prior to his current role, Ari managed the Performance / Direct Response (DR) sales team at Pandora, offering lower-funnel advertising solutions to marketers with more DR-focused goals. Before that, Ari sold performance for Meebo, prior to which he completed his MBA from UCLA Anderson School of Management.