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Automation is reinventing digital advertising. IAB Programmatic 360: Automation Decoded is a one-day, in-person training developed to ensure media professionals can navigate the dynamic digital ecosystem. This highly interactive, comprehensive learning experience is designed to help both media buyers and media sellers develop fluency and expertise in programmatic technologies and excel in their careers.
Pandora Headquarters 2100 Franklin St #700 Oakland, CA 94612
This class will help you: • Develop advanced fluency in programmatic technologies and tools • Learn how native ads can be transacted programmatically and how to make native campaigns easy, scalable and effective • Immediately apply best practices to day-to-day management of campaigns and inventory
This class is beneficial to digital media professionals looking to deepen their knowledge of how automation is changing the media landscape. Appropriate for account managers, media planners, media buyers, sales teams, traders, operations teams and those who manage or support them.
Earn IAB Certification Credits: This event counts as 8.00 credits towards both IAB Certification and Recertification.
Cancellation Policy Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.
Breakfast, lunch and beverages will be provided
Topics include: History of Programmatic, Ad Servers, Ad Networks, SSPs, DSPs, Exchanges, Trading Desks, DMPs, Benefits for Buyers and Sellers, Programmatic as Cross-Channel Solution
Topics include: Anatomy of an RTB Ad Call, Intro to IAB OpenRTB, Open Auction, First Price / Second Price, Private Marketplaces, Preferred Deals and Deal ID, Programmatic Direct, Understanding the Publisher Waterfall, Price Floors, Header Bidding
Topics include: 1st, 2nd, and 3rd party data sources; DMP solutions and Data Exchange, Probabilistic + Deterministic Data Methods, Look-a-like Modeling, Audience Extension, and GDPR
Topics include: Programmatic Disruption of Agency Workflows, Impact of Decentralized Data Flow on Campaign Planning & Optimization, Cross-Channel Measurement + Attribution, Addressing Marketer Needs for Transparency + Brand Safety
Shiv began his career as a business analyst at Advertising.com, where he gained hands-on experience with nascent programmatic models and technology. He spent 9+ years at AOL, primarily as a sales leader on both the platforms and media side of the business. After moving on from AOL, Shiv served as VP of Sales at Criteo. At the start of 2018, Shiv founded U of Digital, an adtech education company focused on improving the industry by offering credible, digestible, and applicable knowledge through a variety of mediums and formats. In addition to working with U of Digital clients, Shiv is a guest lecturer at several universities / MBA programs (Johns Hopkins, UC Davis, Fordham University, Santa Clara University, SF State). He is also adjunct professor at the Leavey School of Business at Santa Clara University, teaching a course on Programmatic Advertising.
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