Programmatic 360: Automation Decoded 11/29 – Atlanta


Atlanta, GA · 11.29.18
8:30 am EST - 4:30 pm EST

About the Course

Automation is reinventing digital advertising. IAB Programmatic 360: Automation Decoded is a one-day, in-person training developed to ensure media professionals can navigate the dynamic digital ecosystem. This highly interactive, comprehensive learning experience is designed to help both media buyers and media sellers develop fluency and expertise in programmatic technologies and excel in their careers.

Event Venue

Cox Headquarters
6205 A Peachtree Dunwoody Rd.
Atlanta, GA 30328

Learning Outcomes

This class will help you:
•   Develop advanced fluency in programmatic technologies and tools
•   Learn how native ads can be transacted programmatically and how to make native campaigns easy, scalable and effective
•   Immediately apply best practices to day-to-day management of campaigns and inventory

Who Should Attend

This class is beneficial to digital media professionals looking to deepen their knowledge of how automation is changing the media landscape. Appropriate for account managers, media planners, media buyers, sales teams, traders, operations teams and those who manage or support them.

Earn IAB Certification Credits: This event counts as 8.00 credits towards both IAB Certification and Recertification.

Cancellation Policy
Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

8:30 am - 9:00 am

Arrivals and Breakfast

Breakfast, lunch and beverages will be provided

9:00 am - 9:30 am

Introduction: Evolution of Programmatic Advertising

Topics include: History of Programmatic, Ad Servers, Ad Networks, SSPs, DSPs, Exchanges, Trading Desks, DMPs, Benefits for Buyers and Sellers, Programmatic as Cross-Channel Solution

9:30 am - 11:00 am

Technologies and Transaction Types

Topics include: Anatomy of an RTB Ad Call, Intro to IAB OpenRTB, Open Auction, First Price / Second Price, Private Marketplaces, Preferred Deals and Deal ID, Programmatic Direct, Understanding the Publisher Waterfall, Price Floors, Header Bidding

11:00 am - 11:15 am

BREAK

11:15 am - 12:00 pm

Data Fundamentals for a Programmatic World

Topics include: 1st, 2nd, and 3rd party data sources; DMP solutions and Data Exchange, Probabilistic + Deterministic Data Methods, Look-a-like Modeling, Audience Extension, and GDPR

12:00 pm - 1:00 pm

LUNCH

Breakfast, lunch and beverages will be provided

1:00 pm - 2:30 pm

Special Presentation from Videa - Cox Media Group

2:30 pm - 2:45 pm

BREAK

2:45 pm - 3:45 pm

The Future is Automated: Changes in Digital Media Buying

Topics include: Programmatic Disruption of Agency Workflows, Impact of Decentralized Data Flow on Campaign Planning & Optimization, Cross-Channel Measurement + Attribution, Addressing Marketer Needs for Transparency + Brand Safety

Scott Bender 1
  • Scott Bender
  • Global Head, Publisher Strategy and Business Development
  • Prohaska Consulting

Global Head of Publisher Strategy & Business Development, Scott Bender leads Prohaska Consulting’s efforts in helping publishers evolve their digital operations to increase revenue. He also oversees the growth of Prohaska Consulting’s client base.

Scott has a wealth of publisher and digital executive experience. At Bazaarvoice Media, as SVP, Global Media Sales, he oversaw sales and maintained relationships with demand side clients.

Scott served as SVP, Sales & Business Development for IGN Entertainment; VP, Sales at Fox Entertainment and Fox News.com; and National Sales Manager at CNN. Before joining Prohaska Consulting, he was EVP, General Manager, at Glassnetic, where he headed the company’s work in facilitating marketers’ ability to engage with relevant digital vendors.

Scott holds a J.D. and B.A in Advertising from Michigan State University.

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Zuri Stanback

Mr. Stanback is a digital technology executive with 24+ years developing and implementing solutions for mid-sized and Fortune 100 companies in advertising, media, banking, and business consulting. He has significant expertise in digital marketing, product development, and enterprise technology, and has a keen sense for leveraging technology “inflection points” to help drive an organization’s long-term strategy.

Mr. Stanback’s experience includes digital advertising fulfillment, product and brand management, and business strategy consulting. He currently leads audience data activation and programmatic media buying for Cox Media Group. Mr. Stanback holds a degree in Computer Engineering from the University of Miami and lives in Atlanta, GA with his wife and three children. When not working, he fuels his creativity through his passion for oil painting or clears his mind with yoga and meditation.

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Venue

Address 6205 A Peachtree Dunwoody Rd.
Atlanta, GA 30328