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Automation is reinventing digital advertising. IAB Programmatic 360: Automation Decoded is a one-day, in-person training developed to ensure media professionals can navigate the dynamic digital ecosystem. This highly interactive, comprehensive learning experience is designed to help both media buyers and media sellers develop fluency and expertise in programmatic technologies and excel in their careers.
IAB has partnered with TripleLift to deliver this in-depth training in Chicago on Wednesday, September 26th, 2018 free of charge. Brands, publishers, and marketers will receive a comprehensive introduction to native programmatic and learn best practices for developing a native programmatic strategy at their organization.
Attendees must register in advance. Click Register Now or reach out to [email protected] to reserve your spot.
OFFSITE Chicago 560 West Washington Blvd. Chicago, IL 60661
This class will help you: • Develop advanced fluency in programmatic technologies and tools • Learn how native ads can be transacted programmatically and how to make native campaigns easy, scalable and effective • Immediately apply best practices to day-to-day management of campaigns and inventory
This class is beneficial to digital media professionals looking to deepen their knowledge of how automation is changing the media landscape. Appropriate for account managers, media planners, media buyers, sales teams, traders, operations teams and those who manage or support them.
Earn IAB Certification Credits: This event counts as 8.00 credits towards both IAB Certification and Recertification.
Breakfast, lunch and beverages will be provided
Topics include: History of Programmatic, Ad Servers, Ad Networks, SSPs, DSPs, Exchanges, Trading Desks, DMPs, Benefits of Programmatic for both Buyers & Sellers
Topics include: Anatomy of an RTB Ad Call, Intro to IAB OpenRTB, First Price/Second Price Auctions, Price Floors, Private Marketplaces, Preferred Deals, Programmatic Direct, Deal ID, Understanding the Waterfall, The Shift to Header Bidding
Topics include: 1st, 2nd, and 3rd party data sources; DMP solutions and Data Exchange, Probabilistic + Deterministic Data Methods, Look-a-like Modeling, Audience Extension, and GDPR
Topics include: Native Programmatic 101; Native Expertise for Advertisers & Publishers
Topics include: Programmatic Disruption of Agency Workflows, Impact of Decentralized Data Flow on Campaign Planning & Optimization, Cross-Channel Measurement + Attribution, Addressing Marketer Needs for Transparency + Brand Safety
Global Head of Publisher Strategy & Business Development, Scott Bender leads Prohaska Consulting’s efforts in helping publishers evolve their digital operations to increase revenue. He also oversees the growth of Prohaska Consulting’s client base.
Scott has a wealth of publisher and digital executive experience. At Bazaarvoice Media, as SVP, Global Media Sales, he oversaw sales and maintained relationships with demand side clients.
Scott served as SVP, Sales & Business Development for IGN Entertainment; VP, Sales at Fox Entertainment and Fox News.com; and National Sales Manager at CNN. Before joining Prohaska Consulting, he was EVP, General Manager, at Glassnetic, where he headed the company’s work in facilitating marketers’ ability to engage with relevant digital vendors.
Scott holds a J.D. and B.A in Advertising from Michigan State University.
As a Sales Manager in the Midwest, Mike is responsible for building new business by facilitating relationships with agency and client partners. He began his career at TripleLift helping to grow the Kansas City market and now focuses on WPP and IPG agencies, trading desks and independent firms in Chicago. Mike is dedicated to educating clients and agency teams on the value of native advertising and how it can deliver against their media objectives and goals. Prior to joining Triplelift, Mike established his programmatic career both on the publisher side at Insider Inc. and on the agency side at IPG.
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