Programmatic 360 Chicago – Sponsored by TripleLift

Chicago, IL · 09.26.18
8:30 am CST - 4:30 pm CST

About the Course

Automation is reinventing digital advertising. IAB Programmatic 360: Automation Decoded is a one-day, in-person training developed to ensure media professionals can navigate the dynamic digital ecosystem. This highly interactive, comprehensive learning experience is designed to help both media buyers and media sellers develop fluency and expertise in programmatic technologies and excel in their careers.

IAB has partnered with TripleLift to deliver this in-depth training in Chicago on Wednesday, September 26th, 2018 free of charge. Brands, publishers, and marketers will receive a comprehensive introduction to native programmatic and learn best practices for developing a native programmatic strategy at their organization.

Attendees must register in advance. Click Register Now or reach out to [email protected] to reserve your spot.

Event Venue

560 West Washington Blvd.
Chicago, IL 60661

Learning Outcomes

This class will help you:
•   Develop advanced fluency in programmatic technologies and tools
•   Learn how native ads can be transacted programmatically and how to make native campaigns easy, scalable and effective
•   Immediately apply best practices to day-to-day management of campaigns and inventory

Who Should Attend

This class is beneficial to digital media professionals looking to deepen their knowledge of how automation is changing the media landscape. Appropriate for account managers, media planners, media buyers, sales teams, traders, operations teams and those who manage or support them.

Earn IAB Certification Credits: This event counts as 8.00 credits towards both IAB Certification and Recertification.

8:30 am - 9:00 am

Arrivals and Breakfast

Breakfast, lunch and beverages will be provided

9:00 am - 9:30 am

Introduction: Evolution of Programmatic Advertising

Topics include: History of Programmatic, Ad Servers, Ad Networks, SSPs, DSPs, Exchanges, Trading Desks, DMPs, Benefits of Programmatic for both Buyers & Sellers

9:30 am - 11:00 am

Technologies and Transaction Types

Topics include: Anatomy of an RTB Ad Call, Intro to IAB OpenRTB, First Price/Second Price Auctions, Price Floors, Private Marketplaces, Preferred Deals, Programmatic Direct, Deal ID, Understanding the Waterfall, The Shift to Header Bidding

11:00 am - 11:15 am


11:15 am - 12:00 pm

Data Fundamentals for a Programmatic World

Topics include: 1st, 2nd, and 3rd party data sources; DMP solutions and Data Exchange, Probabilistic + Deterministic Data Methods, Look-a-like Modeling, Audience Extension, and GDPR

12:00 pm - 1:00 pm


Breakfast, lunch and beverages will be provided

1:00 pm - 2:30 pm

TripleLift Native Academy Bootcamp

Topics include: Native Programmatic 101; Native Expertise for Advertisers & Publishers

2:30 pm - 2:45 pm


2:45 pm - 3:45 pm

The Future is Automated: Changes in Digital Media Buying

Topics include: Programmatic Disruption of Agency Workflows, Impact of Decentralized Data Flow on Campaign Planning & Optimization, Cross-Channel Measurement + Attribution, Addressing Marketer Needs for Transparency + Brand Safety

Scott Bender 1
  • Scott Bender
  • Global Head, Publisher Strategy and Business Development
  • Prohaska Consulting

Global Head of Publisher Strategy & Business Development, Scott Bender leads Prohaska Consulting’s efforts in helping publishers evolve their digital operations to increase revenue. He also oversees the growth of Prohaska Consulting’s client base.

Scott has a wealth of publisher and digital executive experience. At Bazaarvoice Media, as SVP, Global Media Sales, he oversaw sales and maintained relationships with demand side clients.

Scott served as SVP, Sales & Business Development for IGN Entertainment; VP, Sales at Fox Entertainment and Fox; and National Sales Manager at CNN. Before joining Prohaska Consulting, he was EVP, General Manager, at Glassnetic, where he headed the company’s work in facilitating marketers’ ability to engage with relevant digital vendors.

Scott holds a J.D. and B.A in Advertising from Michigan State University.

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  • Mike Ryan
  • Sales Manager
  • TripleLift

As a Sales Manager in the Midwest, Mike is responsible for building new business by facilitating relationships with agency and client partners. He began his career at TripleLift helping to grow the Kansas City market and now focuses on WPP and IPG agencies, trading desks and independent firms in Chicago. Mike is dedicated to educating clients and agency teams on the value of native advertising and how it can deliver against their media objectives and goals. Prior to joining Triplelift, Mike established his programmatic career both on the publisher side at Insider Inc. and on the agency side at IPG.

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  • Ali Wendroff
  • Team Lead, Market Maker
  • TripleLift

As the Market Maker for TripleLift, a Publisher facing role, Ali is responsible for leading the PMP business and is dedicated to facilitating connections between Publishers and Brands in the ecosystem. Ali serves as a hybrid between Supply and Demand, focusing on identifying and developing partnerships across key clients and publishers. Ali works with Publishers to educate the market on the true value of PMPs, and tailor custom strategies to maximize reach, scale, and performance across TripleLift’s native programmatic marketplace for Brands.

Prior to joining TripleLift, Ali was an early addition to Kargo’s Programmatic Development team where she helped build and support their Programmatic business from the ground up, and scale across their key brand and agency partnerships. Ali also worked at PubMatic where she owned a book of DSP business, and interfaced between the Publisher and Demand teams to develop and execute their PMP business.

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Address 560 West Washington Blvd.
Chicago, IL 60661