Programmatic 360 Los Angeles – Sponsored by TripleLift

Los Angeles, CA · 08.28.18
8:30 am PST - 4:30 pm PST

**This event is sold out**

About the Course

Automation is reinventing digital advertising. IAB Programmatic 360: Automation Decoded is a one-day, in-person training developed to ensure media professionals can navigate the dynamic digital ecosystem. This highly interactive, comprehensive learning experience is designed to help both media buyers and media sellers develop fluency and expertise in programmatic technologies and excel in their careers.

IAB has partnered with TripleLift to deliver this in-depth training in Los Angeles on Tuesday, August 28th, 2018 free of charge. Brands, publishers, and marketers will receive a comprehensive introduction to native programmatic and learn best practices for developing a native programmatic strategy at their organization.

Attendees must register in advance. Click Register Now or reach out to [email protected] to reserve your spot.

Event Venue

777 S Figueroa Avenue, 9th Floor
Los Angeles, CA 90017

Learning Outcomes

This class will help you:
•   Develop advanced fluency in programmatic technologies and tools
•   Learn how native ads can be transacted programmatically and how to make native campaigns easy, scalable and effective
•   Immediately apply best practices to day-to-day management of campaigns and inventory

Who Should Attend

This class is beneficial to digital media professionals looking to deepen their knowledge of how automation is changing the media landscape. Appropriate for account managers, media planners, media buyers, sales teams, traders, operations teams and those who manage or support them.

Earn IAB Certification Credits: This event counts as 8.00 credits towards both IAB Certification and Recertification.

8:30 am - 9:00 am

Arrivals and Breakfast

Breakfast, lunch and beverages will be provided

9:00 am - 9:30 am

Introduction: Evolution of Programmatic Advertising

Topics include: History of Programmatic, Ad Servers, Ad Networks, SSPs, DSPs, Exchanges, Trading Desks, DMPs, Benefits of Programmatic for both Buyers & Sellers

9:30 am - 11:00 am

Technologies and Transaction Types

Topics include: Anatomy of an RTB Ad Call, Intro to IAB OpenRTB, First Price/Second Price Auctions, Price Floors, Private Marketplaces, Preferred Deals, Programmatic Direct, Deal ID, Understanding the Waterfall, The Shift to Header Bidding

11:00 am - 11:15 am


11:15 am - 12:00 pm

Data Fundamentals for a Programmatic World

Topics include: 1st, 2nd, and 3rd party data sources; DMP solutions and Data Exchange, Probabilistic + Deterministic Data Methods, Look-a-like Modeling, Audience Extension, and GDPR

12:00 pm - 12:45 pm


Breakfast, lunch and beverages will be provided

12:45 pm - 1:45 pm

The Future is Automated: Changes in Digital Media Buying

Topics include: Programmatic Disruption of Agency Workflows, Impact of Decentralized Data Flow on Campaign Planning & Optimization, Cross-Channel Measurement + Attribution, Addressing Marketer Needs for Transparency + Brand Safety

1:45 pm - 2:00 pm


2:00 pm - 4:00 pm

TripleLift Native Academy Bootcamp

Topics include: Native Programmatic 101; Native Expertise for Advertisers & Publishers

Jenn Lee

As the Vice President of Partner Management, Jennifer is responsible for leading the North American Partner Management team that is dedicated to supporting and growing TripleLift’s clients across all products and capabilities. As one of the early stage employees at TripleLift, Jennifer has helped build the account management practice from the ground up and scale this globally. Jennifer focuses on developing partnerships across key clients and the leading, most progressive trading desks. Jen and her team is charged with enabling our partners to unlock additional value by helping them access native programmatic and build out their programmatic strategies.

Prior to joining TripleLift, Jennifer was on the forefront of programmatic buying as an early employee at Vivaki, Publicis’s legacy Trading Desk.

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Michael Lehman

As the Vice President of Supply, Michael leads the Publisher business at TripleLift, which includes overseeing the Publisher Development, Client Services, and Operation and Design teams. Before that at TripleLift, Michael was the Head of Platform Sales and Publisher Development. In each of these capacities, Michael has been responsible for developing and growing partnerships with the world’s largest and most progressive publishers. He is charged with enabling our partners to unlock additional value by helping them to build out their native programmatic offerings and strategies.

Prior to joining TripleLift, Michael was the Senior Director of Publisher Development at Rubicon Project. He has spent his career helping publishers conceptualize, build and execute programmatic strategies.

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Erin Yasgar

Erin Yasgar has spent the last 20 years at the intersection of technology and brands and now leads the Global strategy team for brands and agencies with leading Programmatic consulting firm, Prohaska Consulting.

Erin’s history in digital media runs deep. After launching some of the first digital music downloads with EMI Music, Erin went on to build the first new Media department inside Universal Records winning 2 Webbys and a Communication Arts Award. Since then, Erin has spent her career helping companies implement new technology into their marketing strategies across a variety of industries. From developing go to market strategy for Verizon and Motorola Digital Music Products to building social strategy for the launch of the Nike Fuelband to launching the Programmatic Advertising Practice inside Live Nation, Erin keeps companies innovating.

More recently, Erin has worked creating the digital marketing and advertising strategy for President Obama’s Precision Medicine Initiative with the NIH, executing a campaign to recruit 1MM Americans for a groundbreaking research study and launched the first venue-driven Alexa skill for the Holly,wood Bowl. A self-professed data junkie, Erin and her 13 devices split their time between Los Angeles and New York.

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Address 777 S Figueroa Avenue 9th Floor
Los Angeles, CA 90017