Programmatic 360: Automation Decoded 02/22 – New York City


New York, NY · 02.22.18
8:30 am EST - 4:30 pm EST

THIS EVENT IS SOLD OUT

Programmatic 360: Automation Decoded is an exclusive, comprehensive one-day in-person classroom training for buyers and sellers that provides in-depth knowledge of programmatic technologies. This highly interactive, in-depth learning experience includes live discussions and demos from industry experts, providing technical know-how and best practices for today’s buyers and sellers.

This event will take place at:

IAB Ad Lab, 116 East 27th Street, 8th Floor,  New York,  NY  10016

Please plan to bring photo identification with you to the event!

What You Will Learn

This class will help you:

  • Develop advanced fluency in programmatic technologies and tools
  • Strategically assess investments in programmatic solution
  • Immediately apply best practices to day-to-day management of campaigns and inventory

Download PDF
Syllabus & Topics Covered

 

Who Should Attend

This class is beneficial to digital media professionals looking to deepen their knowledge of how automation is changing the media landscape. Appropriate for account managers, media planners, media buyers, sales teams, traders, operations teams and those who manage or support them.

Earn IAB Certification Credits: Counts as 8.00 credits towards both Certification and Re-Certification

Cancellation Policy

Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

8:30 am - 9:00 am

Arrivals and Breakfast

Breakfast, lunch and beverages will be provided

9:00 am - 9:30 am

Introduction: Evolution of Programmatic Advertising

Topics include: History of Programmatic, Ad Servers, Ad Networks, SSPs, DSPs, Exchanges, Trading Desks, DMPs, Benefits for Buyers and Sellers, Programmatic as Cross-Channel Solution

9:30 am - 11:15 am

Technologies and Transaction Types

Topics include: Anatomy of an RTB Ad Call, Intro to IAB OpenRTB and OpenDirect API Specifications, Open Auction, First Price / Second Price, Private Marketplaces, Preferred Deals and Deal ID, Programmatic Direct, Understanding the Publisher Waterfall, Price Floors, Header Bidding, Audience Extension

11:15 am - 11:30 am

BREAK

11:30 am - 12:15 pm

SSP Demonstration

12:15 pm - 1:00 pm

LUNCH

Breakfast, lunch and beverages will be provided

1:00 pm - 2:45 pm

Automation, Campaign Process and Measurement Strategy

Topics include: Programmatic as Automation Software, Data Exchange, 1st, 2nd, and 3rd party data sources; Probabilistic & Deterministic Data Methods, Look-a-like Modeling, Planning & Forecasting Techniques, Deal Discovery, Dynamic Creative Personalization,  Optimization Best Practices, Reporting on user behavior cross-platform and attribution strategy

2:45 pm - 3:00 pm

BREAK

3:00 pm - 3:45 pm

DSP Demonstration

3:45 pm - 4:30 pm

The Future is Automated

Topics include: Evolving standards for programmatic transactions, implications of header bidding on core buying and selling processes, IAB perspective on how programmatic will be redefined in 2017

Danielle Rind

Danielle is an engagement manager at Jounce Media where she focuses on ad tech consulting and educational workshops for industry professionals. Danielle began her career as a full-service media planner; buying, planning, reporting, and trafficking for a large direct response marketer. She later focused on the sell side; working for two large publishers in account management and data management positions. Danielle refined her programmatic skills at Xaxis where she worked as a product manager developing mobile and emerging products.

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Peggy Jean-Louis
  • Peggy Jean-Louis
  • AppNexus
  • Program Manager, Certificate Program and Training Strategy

Peggy Jean-Louis is an industry veteran with over 10 years of experience in the online advertising space. Peggy launched the education function at AppNexus and currently leads their product certificate program and advises on training strategy. Prior to her time at AppNexus, she trained hundreds of buyers and sellers as the global education consultant at DoubleClick and Google.

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Scott Baker
  • Scott Baker
  • OpenX
  • Director of Publisher Business Development

Scott Baker is a Director of Publisher Business Development at OpenX, the world’s leading independent advertising technology provider. He leverages over 8 years of ad tech experience to help premium publishers monetize their content across channels, screens and formats. Prior to OpenX, Scott managed DSP and buy-side partnerships for Microsoft’s Ad Exchange. Scott holds a bachelor’s degree in Engineering from Dartmouth College. He currently resides in Brooklyn and has an unwavering penchant for cheese and cured meats.

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Venue

Address 116 East 27th Street 8th Floor
New York, NY 10007