Programmatic 360: Automation Decoded 01/29 – New York City

New York, NY · 01.29.19
8:30 am EST - 4:30 pm EST

About the Course

Automation is reinventing digital advertising. IAB Programmatic 360: Automation Decoded is a one-day, in-person training developed to ensure media professionals can navigate the dynamic digital ecosystem. This highly interactive, comprehensive learning experience is designed to help both media buyers and media sellers develop fluency and expertise in programmatic technologies and excel in their careers.

Event Venue

116 East 27th St
8th Floor
NY, NY 10016

Learning Outcomes

This class will help you:
Develop advanced fluency in programmatic technologies and tools
Strategically assess investments in programmatic solution
Immediately apply best practices to day-to-day management of campaigns and inventory

Who Should Attend

This class is beneficial to digital media professionals looking to deepen their knowledge of how automation is changing the media landscape. Appropriate for account managers, media planners, media buyers, sales teams, traders, operations teams and those who manage or support them.

Earn IAB Certification Credits: This event counts as 8.00 credits towards both IAB Certification and Recertification.

Cancellation Policy
Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

8:30 am - 9:00 am

Arrivals and Breakfast

Breakfast, lunch and beverages will be provided

9:00 am - 9:30 am

Introduction: Evolution of Programmatic Advertising

Topics include: History of Programmatic, Ad Servers, Ad Networks, SSPs, DSPs, Exchanges, Trading Desks, DMPs, Benefits for Buyers and Sellers, Programmatic as Cross-Channel Solution

9:30 am - 11:15 am

Technologies and Transaction Types

Topics include: Anatomy of an RTB Ad Call, Intro to IAB OpenRTB and OpenDirect API Specifications, Open Auction, First Price / Second Price, Private Marketplaces, Preferred Deals and Deal ID, Programmatic Direct, Understanding the Publisher Waterfall, Price Floors, Header Bidding, Audience Extension

11:15 am - 11:30 am


11:30 am - 12:15 pm

SSP Demonstration

12:15 pm - 1:00 pm


Breakfast, lunch and beverages will be provided

1:00 pm - 2:45 pm

Automation, Campaign Process and Measurement Strategy

Topics include: Programmatic as Automation Software, Data Exchange, 1st, 2nd, and 3rd party data sources; Probabilistic & Deterministic Data Methods, Look-a-like Modeling, Planning & Forecasting Techniques, Deal Discovery, Dynamic Creative Personalization,  Optimization Best Practices, Reporting on user behavior cross-platform and attribution strategy

2:45 pm - 3:00 pm


3:00 pm - 3:45 pm

DSP Demonstration

3:45 pm - 4:30 pm

The Future is Automated

Topics include: Evolving standards for programmatic transactions, implications of header bidding on core buying and selling processes, IAB perspective on how programmatic will be redefined in 2017

Danielle Rind

Danielle is an engagement manager at Jounce Media where she focuses on ad tech consulting and educational workshops for industry professionals. Danielle began her career as a full-service media planner; buying, planning, reporting, and trafficking for a large direct response marketer. She later focused on the sell side; working for two large publishers in account management and data management positions. Danielle refined her programmatic skills at Xaxis where she worked as a product manager developing mobile and emerging products.

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Trent Beckley
  • R. Trent Beckley
  • Google
  • Strategic Partnerships, Google Ad Manager

Trent has spent the last 3 years at Google transforming the programmatic businesses of some of the largest Broadcasters and Major Sports Leagues across Google Ad Manager products. Prior to his time at Google, Trent worked at the Rubicon Project where he ran buy-side agency business and at Federated Media where he oversaw all programmatic operations.

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Carissa Kidd
  • Carissa Kidd
  • Google
  • Revenue Lead

Now in her twelfth year at Google, Carissa Kidd has spent the past decade leveling up within the company. She launched her career in ad sales, selling the company’s suite of advertising products to Fortune 100 B2B companies. From there, she pivoted to the publisher side to manage some of Google’s largest search syndication partnerships with ISP’s and portals. In her current role as Revenue Lead, she works with top partners within the broadcast media and entertainment industries, providing strategic analysis and expert recommendations that enable publishers to maximize their revenue from digital advertising across all digital platforms, including emerging video devices. Additionally, Carissa serves on the the Leadership Team of [email protected], the employee resource group within Google’s Global Partnerships Organization. She graduated from Vanderbilt University with a BS in Human and Organizational Development and Mathematics and holds an MBA from the NYU Stern School of Business.

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IAB Members
IAB Digital Certification Holders


Address 116 East 27th Street 8th Floor
New York, NY 10007