The 2025 IAB Podcast Upfront once again cemented its status as the premier event where audio and podcasting innovators sound off! This year, the industry’s top trailblazers, creators, platforms, and networks took the stage to unveil must-hear shows, showcase emerging talent, and debut exclusive advertising opportunities. Attendees experienced firsthand how podcasts continue to captivate listeners and drive measurable results for advertisers, giving them the edge they need to stay ahead in the evolving audio landscape.

A huge thank you to all our sponsors and participants—your energy and support made this year a resounding success. A special thank you to our Principal Sponsor, Podscribe!

Video On Demand Available to Attendees

Key Takeaways Summary

With renewed momentum in 2024, podcasts are on track to remain the fastest-growing ad format in 2025.

 

 

 

Video Spotlights

  • “We asked attendees to finish this sentence: "The future of audio advertising is..."”
    — IAB
  • “In the next 12 months, will the following be trending up or down? Subscription models, AI-voiced ads, video podcasts..”
    — IAB

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Resources

  • Podcasting in the Creator Economy: A Long-Term Opportunity

    Podcasting in the Creator Economy: A Long-Term Opportunity

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  • Getting Audio & Podcasting on the Media Plan: A Guide for Mutual Success

    Getting Audio & Podcasting on the Media Plan: A Guide for Mutual Success

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  • Creative Best Practices in Podcasting

    Creative Best Practices in Podcasting

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  • Measuring Digital Audio in Media Mix Models (MMM): A Beginner’s Guide

    Measuring Digital Audio in Media Mix Models (MMM): A Beginner’s Guide

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    Agenda

    Agenda

    Sponsors & Partners


    Principal Sponsor


    Presenting Partners


    Industry Insights Partners


    Media Partners


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    Audio Committee

    The Audio Committee unites experts from the digital audio ecosystem to craft industry guidance through the development of standards and best practices. It aims to demystify the audio marketplace, providing direction and fostering understanding. Furthermore, the committee is dedicated to promoting the significance of digital audio as an impactful and efficient means of connecting with consumers by sharing research, engaging in expert dialogues, and capturing member insights on prevailing trends.

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