Podcast Advertising A-Z: An Industry Panel on the Growth and Opportunity in Podcast Advertising
Jun 22, 2023 / 3:00 pm – 4:00 pm EST
FREE
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Overview
IAB’s recently released U.S. Podcast Advertising Revenue Study noted that “despite macroeconomic factors, the U.S. podcast ad revenue grew by 26% in 2022, to over $1.8 billion, and continues to be one of the fasted growing digital channels, outpacing the total internet ad marketing (+11% YoY).” The study also projected podcast revenue will continue to grow through 2025, nearly doubling as it approaches $4 billion.
It’s clear that podcasts will continue to be a valuable media property for marketers to utilize and you don’t want to miss the wave as it continues to rise – now is the time to get your questions on Podcast Advertising answered!
Join us for this Brand Academy, brought to you by Libsyn’s AdvertiseCast, which will explore the opportunities and challenges in Podcast Advertising across measurement, attribution, programmatic buying, brand safety and more.
This Brand Academy will be hosted in-person at the IAB Ad Lab and will also be streamed virtually. A cocktail reception will be hosted after the session for in-person attendees from 4:30-6:30 PM ET.
As a co-founder of AdvertiseCast, Dave Hanley heads up advertising sales and business development for the organization. With a long time passion for podcasts, Dave leveraged his experience starting two successul enterprise software companies when joining forces with AdvertiseCast CEO Trevr Smithlin to build the industry’s first and largest podcast marketplace.
Bob Hunt is the Senior Director of Audio at Hearts & Science, an Omnicom Media Group agency. He spearheads the agency’s efforts in all forms of Audio including Streaming, Podcasting, and Network Radio, and also sits on the IAB Audio Board.
As Chief Revenue Officer at Veritonic, Korri oversees Business Development, Sales, and Marketing operations. Korri is responsible for driving the company’s growth and revenue by designing and implementing business process models and operational blueprints while establishing strategic partnerships, expanding client business & heightening the visibility of the company’s brand and technology. Prior to joining Veritonic, Korri was COO at ART19, which she transitioned to after serving as CRO at Midroll Media/Stitcher. A visionary strategist and operations-focused leader, Korri has more than two decades of experience in fast-paced and high growth environments, with a particular focus on scale and monetization. She resides in NYC with her family.
Tomas Rodriguez leads audio strategy and partnerships for The Trade Desk where he focuses on building the programmatic marketplace by working with media buyers and content creators. Tomas is a veteran ad tech professional with a wide range of experience across disciplines including product marketing, media buying, data integrations, and TV partnerships.
Maria leads and oversees Horizon Media’s Podcast Center of Excellence, establishing strategy, investment and measurement framework on behalf Performance Audio brands. Maria is an for advocate for all things Audio, including attribution measurement, brand suitability and industry solutions that drive innovation & value.
