Town Hall -

New Rules for Digital Media: Addressability & First Party Data

Nov 17, 2021 / 1:30 pm – 3:00 pm EST

      Overview

      The pressure is on… We know that due to privacy concerns, third-party cookies are disappearing from the digital advertising ecosystem and as a result, will require marketers to rethink strategies and prepare for change. In this second town hall, part of the New Rules for Digital Media series, we will continue our conversation on the need for advertisers to find effective ways to build and utilize addressable audiences and how brands and publishers can access and activate their first-party ... Read More
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