Mobile World Congress 2017
Mobile World Congress 2017
Mobile World Congress 2017

Surviving in a Mobile-Only Marketplace: Strategies of Top Marketers and Publishers to Connect with Consumers

Presented by IAB and dmexco

This event is by invitation only.

Mobile World Congress 2017 6 Sophie Blum
VP of Marketing, Europe, India, Middle East, Africa
Mobile World Congress 2017 7 Andreas Gall
Chief Technology Officer
Red Bull Media House
Mobile World Congress 2017 8 Paul-Henri Ferrand
Vice-President, U.S. Sales & Operations
Mobile World Congress 2017 9 Fidji Simo
Director of Product

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With consumers spending two-thirds of all internet time on mobile devices, successful brands are keenly focused on business growth and customer expansion. As this percentage continues to grow, marketers must prepare for the death of desktop and optimize for a mobile-only world. Learn how marketers and thought leaders are embracing innovative content, communication, and experiences to improve their connections to their consumers. Industry leaders share actionable solutions to survive and thrive in this increasingly complex environment.

Topics to be Discussed Include:

  • Marketers’ best practices for tying content into commerce
  • Lessons on how advertisers follow the data path of consumers to optimize content
  • New innovative mobile video formats gaining followers, from vertical to 360 and beyond
  • Emerging trends in mobile, including VR, AR, and the connected home
  • Understanding the app ecosystem and best brand integrations
  • How marketers and publishers keep up with increasingly complex infrastructure
  • What is in store for the future of media ownership?

This event is by invitation only. To request an invite, click here.


  • Google 1
  • Kargo 1
  • IAB Annual Leadership Meeting: Content and the Kingmakers 16
  • Verve 1
See all sponsors

Stay tuned for even more speaker announcements soon.

  • Anna Bager
  • Senior Vice President and General Manager, Mobile and Video
  • IAB
  • @annabager

Anna Bager, Senior Vice President and General Manager, Mobile and Video, brings together two of the digital media and marketing industries’ most significant growth platforms under her leadership. The IAB Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, charged with driving the growth of the mobile marketing, advertising and media marketplace. The Digital Video Center focuses on tying together various IAB video activities – including Advanced TV, Digital Video, and the Digital Content Newfronts – providing a one-stop shop for thought leadership, innovation, research, and guidance for the burgeoning digital video industry.

Prior to joining the IAB Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA. Business Insider named Anna to the Most Important Women in Mobile Advertising in 2012, 2013 and 2014. And one of the 2014 top women in media by Folio Mag.

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Sacha Berlik
  • Sacha Berlik
  • Managing Director, EMEA
  • The Trade Desk

Sacha Berlik is Managing Director at The Trade Desk. In his role, he oversees development and retention of the company’s clientele for its service territories in Europe, the Middle East, and Africa (EMEA).

Most recently, Berlik was the General Manager of DataXu’s European operations. Prior, he founded mexad, which grew to six offices across the globe before being acquired by DataXu in 2011. Before mexad, Berlik co-founded the Western-European Operations of Oridian (now Lycos), and ActiveAgent (now goldbachmedia), one of the first pan-European ad networks. He also built the online presence for one of Germany’s largest private televisions stations, SAT1.

Berlik holds a B.A. in Business Administration from the Free University of Berlin where he published his thesis, “TV and Internet – Will the Complement be a Competitor?” He is based in Cologne, Germany.

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Sophie Blum 1
  • Sophie Blum
  • VP of Marketing, Europe, India, Middle East, Africa, P&G
  • & Founder and Manager, Israel House of Innovation

Sophie Blum, married +3, has been an executive with Procter & Gamble for the past 25 years. She has successfully fulfilled various local, regional and global positions in global strategic business development in several categories and countries and successfully led the P&G Israel hub for almost a decade.

In her current role as Europe and IMEA VP Marketing Sophie is leading the transformation of P&G’s Europe and IMEA region into a cutting edge, world leading successful marketing organization, leading the way for P&G globally.

Passionate and inspired by Innovation and recognized within P&G as an Innovation thought leader, Sophie challenges boundaries and has successfully led the establishment in Israel of P&G’s Israel House of Innovation (IHI), recognized as one of the successful Innovation Centers of P&G in the world.
In her previous role, Sophie Blum successfully led the Israeli office of Procter & Gamble for almost a decade, during which she doubled the business and tripled the number of employees.

Sophie is also a lecturer in several universities, specializing in Strategy, Innovation, and Leadership.

Sophie has been elected by Globes business paper, The Marker and Forbes Israel as one of the 50 Most Influential Business Leaders in Israel, for the last 6 years and is highly regarded by the business community as a marketing and business leader.

Being passionate about building a better future through education to future generation, Sophie was nominated in 2008 as the Chairman of Board of non profit organization TZEVA youth building the future, for which she opened a branch in Switzerland in 2015 .Sophie is also actively participating in several non-profit organizations, among them: Mass Challenge, a non-profit organization which promotes entrepreneurship and high impact start ups in the US, Israel and Europe, the Nomads foundation, which promotes the Swiss innovation ecosystem growth via collaboration with the finest global startup hubs, industry leaders and research institutes.

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Paul-Henri Ferrand
  • Paul-Henri Ferrand
  • Vice-President, U.S. Sales & Operations
  • Google

In May 2014, Paul-Henri Ferrand (PH) joined Google in the capacity of Vice President US Sales and Operations, responsible for marketing, selling and delivering Google product and services across a 5B$ US advertiser market.

Prior to this role, PH Ferrand was President, Dell North America Commercial where he was responsible for sales and marketing across the Consumer, SMB, LE, Public and Global segments in the US and Canada. In this capacity, Mr. Ferrand delivered positive growth across the entire portfolio of Dell’s product and services (a 25B$ P&L), defining and executing the strategies necessary to achieve Dell goals of transforming itself into an end to end IT solution provider across the North America Region.

Prior to his move to the US, Mr. Ferrand was based in Singapore and was the CMO for Dell’s Global Consumer and Small and Medium Business (CSMB). In this position, Mr. Ferrand was responsible for all the elements of marketing within the CSMB business, including defining the marketing strategy, driving the Brand across all segments, leading global segmentation, and global online marketing while managing the demand generation programs and marketing activities across all Regions and Channels.Mr. Ferrand holds a Master’s degree in engineering from Ecole Nationale Supérieure des Télécommunications in Paris, France.

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Andreas Gall
  • Andreas Gall
  • Chief Technology Officer
  • Red Bull Media House

Professional radio and television engineer, sound engineer. CEO of SAE, Austria’s first private sound engineering school. Deputy head of technology at Antenne Bayern radio station from 1989 to 1991; head of technology of 104.6 RTL (Berlin). Founder and CEO of Mondocom GmbH (Munich and Vienna) in 1992, which operates the technical premises of Austrian national radio Ö3 since 1998. From 2002 to 2007 Chief technology officer for Austrian national broadcaster ORF. Chief technology officer Officer of Red Bull Media House since 2007. Married, one son.

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Ian James
  • Ian James
  • CEO International
  • Verve Mobile

With 15 years digital and traditional media experience, Ian has held various leadership roles across entertainment, FMCG and media organisations. Throughout his career, Ian has been instrumental in the evolution of digital for a multitude of large brands, music and radio businesses.

From 2008, James continued his digital journey at the world’s largest agencies, including Aegis Media, Starcom and Acxiom, working closer with global brands in the bid to connect them to consumers utilising data and insights.

His latest move sees Ian join the fast-growing, leading mobile location experts, Verve Mobile, as CEO International, where he will oversee the companies launch in the UK and international markets. Ian brings a wealth of mobile and data knowledge, truly understanding the importance of a brand story, from consumer intelligence, creative innovations through to measurement and proven results.

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AJ Mathew

AJ Mathew is a media research veteran, and with 15 years in the industry, AJ has been known to promote high caliber, credible, scientific research without sacrificing data quality. Though the years, he’s helped build research and measurement solutions for TV, mobile, desktop, print, and streaming radio, and has conducted numerous forms of custom research in collaboration with advertisers, agencies, research partners, and industry councils.

AJ is currently the Vice President of Research at Kargo, managing a cross-functional team that conducts custom research around products, user experiences, audience insights, market intelligence, advertising effectiveness, and media measurement. Previous to Kargo, AJ was the Head of Global Measurement at Apple for iAd, playing a key role in the building of Apple’s first Research & Insights department for media and services. He has also held key research positions at Yahoo!, Bloomberg/BusinessWeek, and WebMD.

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  • Christian Muche
  • Co-Founder
  • dmexco
  • @cmuche

Christian Muche, 49, is responsible for the Business Development, Strategy & International divisions on the dmexco Board of Directors and together with Frank Schneider the creator of the biggest and most important annual marketing and media show. A lifetime expert with many years of experience in the online and digital business, Muche was previously the Commercial Director and Director International Sales & Marketing at Yahoo Inc. as well as Vice President Interactive Marketing at AOL Europe. He was also the Founder and Chairman of the Circle of Online Marketers (OVK) and a member of its overall Executive Board for several years after the organization’s establishment.

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Dr. Kimo Quaintance
  • Dr. Kimo Quaintance
  • Education Strategist and Co-Founder
  • IQ Gemini

Dr. Kimo Quaintance is an Education Strategist specialized in the design of educational experiences that create lasting change. His enduring passion is learning how culture and technology endlessly reinvent each other, and how education can be used to solve complex social challenges.

He holds a PhD in International Relations from the University of St Andrews in Scotland, and has more than 15 years of research, university teaching, and strategy consulting experience in the United States, China, Scotland and Germany. He has conducted and co-published research on the economic power of digital social networks in East Africa, and has been exploring the psychological impact of virtual reality for the past five years, in cooperation with university research groups focused on virtual environments and interactive role play.

He is a former United States junior national champion in fencing, and a two-time Emmy award winning broadcast engineer for CBS television. But his proudest accomplishments are the many students he has inspired to be lifelong learners and innovators in education, technology, art, and philosophy.

He has a keen eye for human potential, and connects deeply with his audiences, clients and students, inspiring and challenging them to accomplish what they first see as ‘impossible’ missions, leading them to unexpected learning and growth. He is a passionate believer in the power of philosophical imagination, and empathy-based teaching, pushing his audiences to question their assumptions and reimagine their challenges from fresh perspectives that lead to breakthrough insights.

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Fidji Simo
  • Fidji Simo
  • Director of Product
  • Facebook

Fidji Simo is a Director of Product at Facebook. She leads Video, News, and Advertising in News Feed. She was in charge of scaling ads on mobile from a very small portion of Facebook’s revenue to over 80% of revenue, while creating new mobile ad formats such as carousel ads, autoplay video ads, canvas ads, etc. As the product leader for Video, she grew video on Facebook to 100M hours of watch time per day, with 500M people watching videos on Facebook. Most recently, she launched Live video. Fidji joined Facebook from eBay where she was part of the Strategy group.

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This complimentary event is by invitation only. You can request an invitation here


Mobile World Congress 2017 1
  • Fira Gran Via
Address Theater C, Hall 8, North Entrance, Av. Joan Carlos I, 64 08908 L’Hospitalet de Llobregat
Barcelona, Spain