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      Surviving in a Mobile-Only Marketplace: Strategies of Top Marketers and Publishers to Connect with Consumers

      Presented by IAB and dmexco


      Mobile World Congress 2017

      Sophie Blum
      Vice President of Marketing, Europe and IMEA & Founder and Manager, Israel House of Innovation


      Mobile World Congress 2017

      Christina Miller
      Cartoon Network


      Mobile World Congress 2017

      Leonid Sudakov
      President of Connected Solutions
      Mars Petcare


      Mobile World Congress 2017

      Dr. Torsten Wingenter
      Head of Digital Innovations
      Lufthansa Airlines

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      With consumers spending two-thirds of all internet time on mobile devices, successful brands are keenly focused on business growth and customer expansion. As this percentage continues to grow, marketers must prepare for the death of desktop and optimize for a mobile-only world. Marketers and thought leaders are embracing innovative content, communication, and experiences to improve their connections to their consumers. Industry leaders shared actionable solutions to survive and thrive in this increasingly complex environment.

      Topics discussed included:

      • Marketers’ best practices for tying content into commerce
      • Lessons on how advertisers follow the data path of consumers to optimize content
      • New innovative mobile video formats gaining followers, from vertical to 360 and beyond
      • Emerging trends in mobile, including VR, AR, and the connected home
      • Understanding the app ecosystem and best brand integrations
      • How marketers and publishers keep up with increasingly complex infrastructure
      • What is in store for the future of media ownership?


      About the Venue

      Mobile World Congress 2017 1

      Fira Gran Via
      Fira Gran Via, Theater C, Hall 8, North Entrance, Av. Joan Carlos I, 64 08908 L’Hospitalet de Llobregat
      Barcelona, Spain