Technology in mobile provides unprecedented dimensions for understanding consumers while at the same time acting as a test for brand creativity. In the world of mobile media, surrounded by unlimited streams of data, with an array of platforms and tools that seem to expand on a near-daily basis, there is one constant: Consumers are at the heart of everything we do. They are in charge, and we work to create for them a delightful experience. We all have a role to play as architects of the future: to create unique, relevant, and meaningful brand experiences for the consumer.
Streamable music goes where other media can’t — on your commute, at the gym, or during your work day—and so does your mobile device. Matching audio and mobile could be an ideal strategy for marketers looking to break through the noise with brand messaging that is tailored to their audience’s daily routine. This session covers a typical “mobile” day and shows how audio’s rich, contextual data enables marketers to deliver precise, relevant, and scalable campaigns.
Learn how Red Bull Media House gives wings to metadata and creates thrilling mobile media experiences.Read More
Learn how Red Bull Media House gives wings to metadata and creates thrilling mobile media experiences.
Consumer expectations for fast, seamless, and delightful experiences are higher than ever. With over a decade of mobile innovations, and the recent emergence of machine learning platforms, we now have the power to understand a user’s context in real time, gather personal preferences, and even predict future behavior. As a result, marketers have the opportunity to re-imagine their business models through the lens of digital possibilities. Paul-Henri Ferrand shares what marketing leaders should do to take advantage of these transformational technologies and help their companies win in the digital era.
In a mobile-powered economy, creativity is a business’ biggest advantage. People share and consume information faster and easier than ever before. As video communication moves to the forefront of our experiences, we’re embracing a more dynamic space for creativity. Whether you are sharing a moment with friends or providing information for customers, creating and earning attention in a video environment requires collaboration and bravery. In this session, Rob Newlan shares success stories and encourages marketers to step forward to collaborate with partners and build a video-first future, together.
Kargo’s Feed vs. Read report looks at various mobile environments (editorial, social, search) and determines which environments provide the best opportunity for ads to be seen and engaged with, as well as how their efficacy measures up as a result.
As digital and linear converge, and data becomes a more tangible asset to the media industry, global media company Turner is better utilizing new insights to personalize content for fans. Learn how two digital veterans are re-imagining advertising, and how the brand is creating platform-specific content for today’s generation.
People have a deeply emotional connection with their pets. As President of Connected Solutions for Mars Petcare, Leonid Sudakov is at the forefront of uniting emerging technologies with innovative content ideas to create pivotal connection points between the physical, digital, and emotional journeys of pet owners around the world. Join Sudakov and Starcom Worldwide’s Lisa Donohue as they discuss how today’s emerging technologies are unlocking personalized consumer experiences.
Recent research from Verve shows that Millennials and Generation Z collectively spend 46 percent more time daily on mobile devices than they do watching television. In fact, 95 percent of these so-called Mobile Prodigies are making in-store purchases based on ads they’ve seen on their mobile devices, with 80 percent of them expecting ads to be tailored to both their location and interests. This session showcases the findings of the research and demonstrates how consumers are interacting with the primary screen of today.
Mobile has turned the world of sports from a game-day observance to a 24/7 engine of opportunity for fans to engage with players, teams, and each other in real time. The National Basketball Association (NBA) has designed mobile strategies that bring all-star experiences to life on and off the court for fans around the globe. This session examines how the NBA leverages mobile to drive experiences including in-arena navigation, food ordering, quizzes, and player interactions.
Companies around the world are learning how the unique psychological power of immersive technologies can serve their business goals in exciting new ways. Dr. Torsten Wingenter explains how Lufthansa is using virtual reality to deliver impactful customer experiences and insights through the Lufthansa FlyingLab, and how the company is leveraging the technology worldwide to drive both innovation and sales.