Q1 committee meeting of the Measurement and Attribution Committee, please be sure to register and let us know if you plan to join us in-person or remotely.
During the meeting we follow up on next steps associated with our 2018 agenda which are as follows:
-Develop guidelines for implementing an advance attribution model that looks beyond the last click attribution model
-Define attribution throughout the data stack – not just at the campaign level
-Update on IAB measurement initiatives for 2018