Measurement & Attribution Committee Meeting

IAB Ad Lab or Remote · 03.28.18
4:00 pm EST - 5:30 pm EST

Q1 committee meeting of the Measurement and Attribution Committee, please be sure to register and let us know if you plan to join us in-person or remotely.

During the meeting we follow up on next steps associated with our 2018 agenda which are as follows:

-Develop guidelines for implementing an advance attribution model that looks beyond the last click attribution model
-Define attribution throughout the data stack – not just at the campaign level
-Update on IAB measurement initiatives for 2018


  • IAB Ad Lab
Address 116 east 27th St. 8th Floor
New York, NY 10016, NY 10016