Overview
Q1 committee meeting of the Measurement and Attribution Committee, please be sure to register and let us know if you plan to join us in-person or remotely.
During the meeting we follow up on next steps associated with our 2018 agenda which are as follows:
-Develop guidelines for implementing an advance attribution model that looks beyond the last click attribution model
-Define attribution throughout the data stack – not just at the campaign level
-Update on IAB measurement initiatives for 201... Read More
Q1 committee meeting of the Measurement and Attribution Committee, please be sure to register and let us know if you plan to join us in-person or remotely.
During the meeting we follow up on next steps associated with our 2018 agenda which are as follows:
-Develop guidelines for implementing an advance attribution model that looks beyond the last click attribution model
-Define attribution throughout the data stack – not just at the campaign level
-Update on IAB measurement initiatives for 2018