Committee & Council - IAB Ad Lab or Remote

Measurement & Attribution Committee Meeting

Mar 28 2018

      Introduction

      Q1 committee meeting of the Measurement and Attribution Committee, please be sure to register and let us know if you plan to join us in-person or remotely.

      During the meeting we follow up on next steps associated with our 2018 agenda which are as follows:

      -Develop guidelines for implementing an advance attribution model that looks beyond the last click attribution model
      -Define attribution throughout the data stack – not just at the campaign level
      -Update on IAB measurement initiatives for 2018

      About the Venue


      IAB Ad Lab
      116 east 27th St. 8th Floor
      New York, NY 10016, NY 10016