How Marketers Can Capitalize on Attention on Mobile Apps


Webinar · 09.20.17

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More than half digital media time spent is on apps, according to comScore 2017 U.S. Mobile App Report. However, apps are often stigmatized as the arena for social-centric performance-marketing only. While social apps are popular, mobile apps across categories like news, entertainment, sports, and gaming have become universal and they reach valuable users across demographics and psychographics, offering brands engaged audiences. However, marketers have been struggling to take the leap to app advertising due to lack of familiar metrics and creative formats. Join industry leaders from IPSOS, Startapp, and AdTheorent to learn how to mitigate the current challenges and capitalize on the attention of app users.

Speakers:

How Marketers Can Capitalize on Attention on Mobile Apps

Jason Dennie
SVP, Operations
AdTheorent

 

 

How Marketers Can Capitalize on Attention on Mobile Apps 1

Nick Watson
Research Director
IPSOS Connect

 

 

How Marketers Can Capitalize on Attention on Mobile Apps 2

Yinon Horwitz
Director, Business Development
StartApp

 

 

IAB Digital Media Sales Certification: Recertification

Date & Time:

September 20, 2017
1:00 pm - 2:00 pm