Unlock the Power of the Creator Economy: A Must-Attend Training for Media and Marketing Leaders
The Creator Economy isn’t just a trend – it’s a seismic cultural shift disrupting the marketing world. With a projected value of $480 billion by 2027, this revolution empowers passionate creators – this generation’s directors, producers, and talent – to become household names overnight. They ignite movements, drive purchasing decisions, and redefine what it means to be an influencer.
This training is your key to:
The next public course will be held in September, If you’re interested in group training for your organization, contact [email protected].
Mark Avnet is Senior Director of Learning and Development at IAB, bringing over 25 years of senior leadership, learning and development, talent management, thought leadership, and innovation experience to IAB, its members and partners.
Mark was Head of Learning and Development at 360i, founding and leading L&D and Thought Leadership at this large Dentsu-owned digital-first advertising and marketing agency. At 360i, Mark created and facilitated training and workshops for employees, as well as developing and delivering training programs for clients including Coca-Cola, Nestlé, Kraft, Mondelez, Mattel, and Oscar Mayer.
Other industry roles have included SVP and Director of Technology and Production at Ammirati Puris Lintas’ APL Digital, CTO and Head of Innovation at Lot21 Interactive, Head of New Media at @radicalmedia, and Executive Producer and Head of Production at Hearst New Media.
Mark’s academic credentials include Professor and founding Head of the Creative Technology program at VCU Virginia Commonwealth University’s Brandcenter, widely recognized as the nation’s top graduate school in advertising and marketing. Mark was Chair of Communications at Russell Sage College/Sage Colleges of Albany, Visiting Professor at Marist College, and Adjunct professor in both NYU’s Tisch School of the Arts and Syracuse University’s Newhouse School of Communications.
Mark has been a professional musician, recording engineer/producer, and recording studio owner. He is a certified clinical hypnotherapist and, in an early career left-turn, briefly raised giant sea slugs for a living.