Webinar - Online

Introduction to the Creator Economy

Apr 9, 2024 / 1:00 pm – 3:00 pm EST

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      Unlock the Power of the Creator Economy: A Must-Attend Training for Media and Marketing Leaders
      The Creator Economy isn’t just a trend – it’s a seismic cultural shift disrupting the marketing world. With a projected value of $480 billion by 2027, this revolution empowers passionate creators – this generation’s directors, producers, and talent – to become household names overnight. They ignite movements, drive purchasing decisions, and redefine what it means to be an influencer.

      This training is your key to:

      • Master the landscape: Decode the dynamic world of the Creator Economy with the latest insights from IAB’s groundbreaking research. Discover how creators impact consumer behavior and brand perception.
      • Tap into creator-powered marketing: Learn to forge strategic partnerships with creators and their communities. Unlock the secrets of effective collaboration, navigating legal complexities, and driving measurable results.
      • Real-world application: Collaborate with peers in hands-on breakout sessions. Tackle real-life scenarios and craft creator-centric strategies that deliver tangible impact.

      The next public course will be held in September, If you’re interested in group training for your organization, contact [email protected].