Discussion Topics
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How malvertising is spread and its impact on advertisers, publishers, platforms, and end-users
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The intersection of malvertising, brand safety, and ad fraud
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What constitutes a high-quality ad
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Solutions to tackle the issues of malware and ad quality
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Malvertising trends of today
Agenda
Agenda
1:05 pm - 1:20 pm
Understanding Malware
About Malware
Common Types of Malware
What is Malvertising
Common Types of Malvertising Attacks
Malvertising vs. Ad... Read More
- About Malware
- Common Types of Malware
- What is Malvertising
- Common Types of Malvertising Attacks
- Malvertising vs. Adware
- How Malvertising Works
- How Malware is Inserted into Ads
- The Impact of Malvertising
- The Intersection of Brand Safety, Ad Fraud, & Malvertising
- About Brand Safety
- About Ad Fraud
- Malvertising vs. Ad Fraud
1:20 pm - 1:35 pm
Understanding Ad Quality
About Ad Quality
Ad Quality for Advertisers
Ad Quality for End-Users
Ad Quality for Publishers & Platforms
... Read More
- About Ad Quality
- Ad Quality for Advertisers
- Ad Quality for End-Users
- Ad Quality for Publishers & Platforms
1:35 pm - 2:05 pm
Solving for Malware and Ad Quality
How to Mitigate Malvertising
How Platforms Can Mitigate Malvertising
How Publishers Can Mitigate Malvertising
How Adve... Read More
- How to Mitigate Malvertising
- How Platforms Can Mitigate Malvertising
- How Publishers Can Mitigate Malvertising
- How Advertisers Can Mitigate Malvertising
- How End-Users Can Mitigate Malvertising
- Ad Quality Solutions
- Solutions for Advertisers & Agencies
- Solutions for Publishers & Platforms
- About Ad Quality & Security Vendors
- The Trustworthy Accountability Group (TAG) Certified Against Malware Program
- Federal Support & Legal Actions