Internet Advertising Revenue Report: Full Year 2021 Webinar

CJ has 16+ years experience leading projects with clients in the technology and media industries. She specializes in strategic initiative development and global operating model design to help clients address challenges that include:

Moving from traditional sales motions to consumption (including ad based) models that require high levels of agility and digital enablement

Determining how to respond to key market trends and invest in differentiated capabilities to create high value customer experiences

Developing and landing transformational business programs driven by regulatory changes (including GDPR) and shifting organizational priorities

CJ serves on the PwC Global Entertainment and Media (E&M) Outlook editorial board, which drives thought leadership and research on historical and forecasted E&M trends and revenue. CJ is also a regular contributor to PwC’s Consumer Intelligence Series, which evaluates shifting consumer behavior including the opportunities with smart speakers. CJ was the primary author of PwC’s position paper on the opportunities and challenges with a blockchain solution for digital advertising and is a regular speaker at technology industry events and conferences, including Grace Hopper and the Trust in Advertising panel at the Variety Innovate conference.

As the SVP, Chief Strategy Officer, Libby oversees thought leadership and content development for IAB, including the IAB Centers of Excellence. These include The Experience Center, Programmatic and Data Center, Media Center, and research functions. Additionally, Libby is responsible for editorial and content strategies for all IAB events and programming.

Most recently, Libby served as the Global President of MRM Commerce, where she launched their Strategy, Consulting, and Digital Transformation practice. Previous positions include President of The Born Group, where she focused on Digital Marketing, Commerce and Content, as well as Managing Director of iCrossing (part of Hearst). Throughout her career, Libby has partnered with clients such as Nestle, General Motors, Anheuser Busch, American Express, and Geico, among others, to help them achieve their business goals through innovative digital solutions.

Luke Stillman, CFA, is a widely recognized expert on the global advertising economy, with more than a decade of experience leading market intelligence, consulting, and forecasting functions. Most recently serving as EVP, Market Insights, Demand and Strategic Innovation at Interpublic’s MAGNA, Luke helped establish one of the industry’s primary global sources for digital advertising data, oversaw forecasting of client billings covering more than $10 billion annually, and led an internal consulting practice serving publishers, ad tech platforms, and brands. His expertise spans digital advertising, search and social platforms, streaming, commerce media, and the emerging applications of artificial intelligence. He began his career on Wall Street, working more than five years in both buy side and sell side roles, and is a CFA Charterholder.