IAB Women Visionaries Town Hall

Jennifer Willey launched Wet Cement in 2017 to help organizations and individuals unlock fearlessness to accelerate inclusivity, leadership and growth. Her company empowers teams to achieve their potential through keynote speaking, training, coaching and consulting. Wet Cement works with Fortune 500 companies, start-ups and associations across industries, including digital media and advertising, technology, communications, healthcare, and financial services.

Jennifer is a global Keynote Speaker and Content Creator. Her Fearless in 5 career enhancing video series helps business professionals be more successful at work and in life. Jenn is proud to be one of only 50 Entrepreneurs whose company is certified as both a Disability-Owned (by Disability:IN) and Woman-Owned (by WBENC) Business. Prior to launching Wet Cement, Jennifer spent more than 20 years leading sales, strategy and marketing for innovative companies including Yahoo, AOL, The Trade Desk and WebMD. Jennifer’s industry knowledge gives her a unique perspective on how to diplomatically navigate and lead within dynamic, challenging environments. Earlier in her career, Jenn was a television news anchor and reporter for ABC and CBS affiliates where she honed her public speaking and storytelling skills and learned how to establish a winning presence.

Jenn’s mission is supporting the advancement of women. She is co-founder, Director and serves on the Advisory Board of WE.DOOH, the Women’s Empowerment Initiative through the global industry association DPAA, serving the digital out-of-home industry. She is the Gender Equality Expert for Comexposium Japan. She is a Sponsor, Advisor and Committee Member of the non-profit Working for Women, which supports the socioeconomic advancement of women and serves as a moderator for and member of Impact 100 Jersey Coast. She also serves on the Women Unite Advisory Board for the Covenant House of New Jersey, and is a member of Executive Women of New Jersey. Jenn was the Founder and Chairperson of the WebMD Women’s Leadership Network, founding member of the AOL Women’s Network and previously served on the Board of the Alliance for Women in Media NY.