Join IAB Tech Lab in this fast paced event to learn about the cutting edge of measurement technology and better advertising experiences. The event will cover updates on the Open Measurement SDK initiative and how to transact based on OMSDK for different ad formats and programmatic as well as showcase the latest capabilities. It will be an opportunity to learn from the integrator and verification provider experiences in integrating OM SDK.
Learn about the update and next phase of LEAN (Light, Encrypted, Allowing-choice, Non-invasive ads) and the standards that matter for developing better advertising experiences along with a demo of cool new ad experiences and how you can build for new ad portfolio guidelines.
Agenda topics to include:
- Open Measurement working group and OMSDK Release 1.3
- Media Rating Council view
- Integrating OM SDK Integration Demo & Reference Apps
- LEAN update
- Coalition for Betters Ads update
- IAB New Ad Portfolio
- New Ad Experiences