Event - New York, NY

IAB Tech Lab Open Forum: Advances in Measurement & User Experience

Jul 23 2019

      Overview

      Join IAB Tech Lab in this fast paced event to learn about the cutting edge of measurement technology and better advertising experiences. The event will cover updates on the Open Measurement SDK initiative and how to transact based on OMSDK for different ad formats and programmatic as well as showcase the latest capabilities. It will be an opportunity to learn from the integrator and verification provider experiences in integrating OM SDK.

      Learn about the update and next phase of LEAN (Light, Encrypted, Allowing-choice, Non-invasive ads) and the standards that matter for developing better advertising experiences along with a demo of cool new ad experiences and how you can build for new ad portfolio guidelines.

      Agenda topics to include:

      • Open Measurement working group and OMSDK Release 1.3
      • Media Rating Council view
      • Integrating OM SDK Integration Demo & Reference Apps
      • LEAN update
      • Coalition for Betters Ads update
      • IAB New Ad Portfolio
      • New Ad Experiences

      About the Venue

      2019 Cross-Cultural Marketing Day 2

      Google - New York
      111 8th Avenue - Autumn Tech Talk (11th Floor)
      New York, NY 10011