The IAB Tech Lab is hosting an afternoon event to discuss two recent and important video initiatives: VAST 4.0 and the Digital Video In-Stream Ad Format Guidelines. Attendees can expect to learn from IAB Tech Lab members on what’s new in these documents, as well as best practices for testing and implementing the new programs within their organizations. By adopting the fundamentals within these documents, member companies reduce ad operations inefficiencies and allow for expanded revenue to be recognized within the entire online video marketplace!
Come prepared with questions around building VAST 4.0 into your software development plans. In addition, bring questions about the Digital Video In-Stream Ad Format Guidelines and their accommodations for cross-screen ad portability.