Event
IAB Tech Lab CTV & Video Advertising: Growing with Standards
Jun 9 2021 / 12:00 pm - 5:30 pm EST
$49 - IAB Members
$99 - Non-Members
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      Overview

      This virtual event on Connected TV (CTV) and video advertising will cover privacy, brand safety, ad fraud, delivery & sales, measurement, interactivity in CTV advertising. We will dive deeper into how foundational technologies ensure brand safe and viewable ads on CTV. Further, we will explore how to overcome challenges around server-side ad insertion (SSAI), to support transparency to minimize ad fraud, and to provide brand safe environments for advertisers. We will also discuss how to build privacy first addressability and enable cross-screen ROI measurement.

      Experts from ad tech companies and streaming video publishers will share how they are deploying standards to achieve scale, security, and consistency in video ad delivery. Join us to learn more and ask all your questions during the live Q&A!

      Qualified Brands and Agencies Can Attend for Free

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