The new IAB Tech Lab Council will host its first Supply Chain specific council meeting on Tuesday, 3/13, hosted jointly in both the NYC and SF IAB offices. The IAB Tech Lab Council – combining what were formally the Ad Ops and Ad Technology Councils – will kick off the first of four quarterly deep-dive conversations aligned with Tech Lab’s strategic focus areas:
Building a transparent, safe supply chain
Enabling simpler and more consistent measurement
Facilitating better consumer experiences
Enabling mobile and “TV” channels
Beginning first with supply chain initiatives, IAB Tech Lab co-chairs and leads will provide updates on Ads.txt, Ads.cert, OpenRTB, GDPR, Data Transparency Standards, and Identity resolution standards, and also solicit feedback from the larger committee about how best to update and prioritize industry guidance. The event will also showcase how these specifications and standards are solving real industry problems, such as fighting fraud and solving data quality issues. Come prepared to contribute to the debate as IAB Tech Lab solidifies its agenda for 2018 and beyond. Full agenda details will be released shortly.